Zach Leonard MD Digital

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Presentation transcript:

Zach Leonard MD Digital

'Where do we come from? What are we? Where are we going?' 'Where do we come from? What are we? Where are we going?'

‘Is that a tablet in your pocket, or are you just glad to see me?’

$ >100m sold ~$400 $329/£269 $200 several m sold $

Key considerations & capabilities FormatCommercial - Native / HTML5- Interstitial - PDF- Banner - Hybrid- Bespoke / sponsorship SubscriptionsMetrics - Upfront- App downloads - Recurring / periodic- Sessions / engagement - In-app purchase- New / active users - Apple 30%- Ad impressions / CTRs Key considerations & capabilities FormatCommercial - Native / HTML5- Interstitial - PDF- Banner - Hybrid- Bespoke / sponsorship SubscriptionsMetrics - Upfront- App downloads - Recurring / periodic- Sessions / engagement - In-app purchase- New / active users - Apple 30%- Ad impressions / CTRs

Establish industry standards for Audience & usage metrics Advertising units & rates which transfer the value being lost from print erosion and the added-value engagement of digital media Profitable subscription models

Zach Leonard MD Digital