Zach Leonard MD Digital
'Where do we come from? What are we? Where are we going?' 'Where do we come from? What are we? Where are we going?'
‘Is that a tablet in your pocket, or are you just glad to see me?’
$ >100m sold ~$400 $329/£269 $200 several m sold $
Key considerations & capabilities FormatCommercial - Native / HTML5- Interstitial - PDF- Banner - Hybrid- Bespoke / sponsorship SubscriptionsMetrics - Upfront- App downloads - Recurring / periodic- Sessions / engagement - In-app purchase- New / active users - Apple 30%- Ad impressions / CTRs Key considerations & capabilities FormatCommercial - Native / HTML5- Interstitial - PDF- Banner - Hybrid- Bespoke / sponsorship SubscriptionsMetrics - Upfront- App downloads - Recurring / periodic- Sessions / engagement - In-app purchase- New / active users - Apple 30%- Ad impressions / CTRs
Establish industry standards for Audience & usage metrics Advertising units & rates which transfer the value being lost from print erosion and the added-value engagement of digital media Profitable subscription models
Zach Leonard MD Digital