Brian Bailey David Boutwell Kevin Clements Mike Rabkin Tim Truby Hackomotive 2013.

Slides:



Advertisements
Similar presentations
Objectives Know why companies use distribution channels and understand the functions that these channels perform. Learn how channel members interact and.
Advertisements

Working with the Customer!!
Introducing… Powered by 1 An immediate, systematic, customer follow-up and complaint resolution program designed for dealers by dealers Powered by.
ORDER LETTER. An “Order” is an expense for the person placing the order and an income for the one getting it. The company that bags the order has to fulfill.
BRIDGING THE GAP BETWEEN SALES & SERVICE. Bridging the Gap  Where Extended Service Contracts Gaps Exist?  1. Sales & Finance  2. Service.
Skateboard Safety Gear. Objectives To see if target market wears safety gear when doing possibly dangerous activities To see if there is a market to sell.
Auto Financing 101 : Making Smart Vehicle Financing Decisions Brought to you by AWARE
I am Pete MacInnis, CEO of eLEND Solutions
1 Optimizing the Power of Your Data Stu Zalud NADA Used Car Guide October 24, 2012.
1 Ganesh Iyer Channel Strategy: Going to Market XMBA Session 8.
Chapter 15 Customer Relationship Management (CRM) Learning Objectives Define CRM; Understand the importance of CRM; Explain the determinants of CRM and.
 Copyright 1999 Prentice Hall 8-1 Lesson 6.4 – Merchandising.
Marketing for Hospitality and Tourism, 3e©2002 Pearson Education, Inc. Philip Kotler, John Bowen, James MakensUpper Saddle River, NJ Chapter 1.
1 Ganesh Iyer Channel Strategy: Going to Market EWMBA 206 Week 7.
Marketing Channels and Channel Mapping
Indicator 3.07 Understand the nature of customer relationship management to show its contributions to a company.
What is Marketing? - all of the activities involved in the planning, pricing, promoting, distributing and selling of goods and services TO SATISFY CONSUMERS’
Objectives Know why companies use distribution channels and understand the functions that these channels perform. Learn how channel members interact and.
Marketing Concept The Competitive Philosophy For Reaching Goals Ted Mitchell.
Partnering & Strategic Alliances
Marketing Channels and Supply Chain Management
MARKETING MANAGEMENT.
Customer Value Management November, 2002 From anywhere… to anyone Janet LeBlanc Director, Canada Post.
LET’S REINVENT THE AUTO SHOPPING EXPERIENCE BY EMPOWERING & REBRANDING SALES PEOPLE.
FLEET WARRANTY GROUP RV Program. RV Dealer’s Profit Center: 1 - GAP Guaranteed Asset Protection 2 - Theft Protection 3 – Certified Pre-Owned Program (CPO)
1.Understand the essential elements that comprise a customer relationship management program 2.Describe the relationship that exists between marketing.
The Sutton Brand. Why is “Brand” Important? Consumers are most comfortable with, and are loyal to, brands they know and trust Recognized brands provide.
Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall 1.
Dealer Performance Management System
Learning Goals Know why companies use distribution channels and understand the functions that these channels perform. Learn how channel members interact.
CASE STUDY Optimizing loyalty rewards pricing to drive customer satisfaction and profitability.
Cost of Ownership (CoO) – The Logical and Most Feasible Way to Make Your Fleet Buying and Leasing Decisions WALDEK RACZKOWSKI FORD MOTOR COMPANY GLOBAL.
Lecture 22 Channel Conflict and Solutions 1. Why Use Channel Intermediaries? Wholesaler or Retailer With Intermediaries Milk P1Bread P2ShampooP3Soap P4.
B2B E-Commerce Characteristics
Chapter 1 Essentials of Marketing 4e Lamb Hair McDaniel ©2005 South-Western/Thomson Learning 1 An Overview of Marketing Prepared by Deborah Baker Texas.
GTDC Supply Chain Cost Study September Study Objectives & Participants 1. Identify relevant mix of indirect and direct sales channels 2. Identify.
CULS Czech University of Life Science Introduction to marketing Richard Selby.
The Whys and Ways of IT Distribution Steve Raymund Chairman Emeritus Global Technology Distribution Council and Chairman and CEO Tech Data Corporation.
Module VI. CUSTOMER SERVICE - WHAT A Tool for Differentiation  Customer Service Is the Fuel That Drives the Logistics Engine  Logistics System Ensures.
Quality management systems – Requirements
Marketing Channels and Supply Chain Management Chapter 12.
Product, Services, and Branding Strategy Chapter 8.
CHAPTER 4 DIRECT SELLING
Team 5: NU Control “I’m not in control of the shopping experience.” OR How to turn 3 hours into 15 minutes Hackomotive February 28, 2013.
What is Marketing? - all of the activities involved in the planning, pricing, promoting, distributing and selling of goods and services TO SATISFY CONSUMERS’
Customer Relationship Management. SQuare Consulting and Management Services What is Customer Relationship Management (CRM)? CRM is “the development and.
Grady Taylor – Co Director Kevin France – Co Director.
©2014 LoJack Corporation. All rights reserved. LoJack and the LoJack logo are trademarks or registered trademarks of LoJack Corporation in the United States.
1 What Is a Product? Everything, both favorable and unfavorable, that a person receives in an exchange. Tangible Good Service Idea.
© 2016 Cengage Learning. All Rights Reserved. MKTG9 Lamb, Hair, and McDaniel Chapter 14 Marketing Channels.
Marketing Review 1.0 Presley G, Lauren F, Ryan S, Sydney S, Madison M, Shauna G.
Marketing Business Essentials Sherenna Vandiver wjTxLnw.
MARKETING MIX. What is Marketing Mix? The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet.
1 Chapter 1 Marketing: Managing Profitable Customer Relationships.
The benefit of using Autoline for centralised service booking
Parts OnSite™ Dealer Best Practices
Retailer Presentation
Carefully Select Which Sales Presentation Method to Use
Price and distribution
A New Day for Used Cars New light-vehicle sales may receive most of the headlines, but the used-car market enjoyed an equally great 2015 with a 5.6%
Marketing Channels and Supply Chain Management
Consumer Benefits of Web Marketing
Third-party offers Commerce Pilot
Bill Cantlon, George Emmons, Rick Reese, Rich Law
The Customer: Key to Market Success
Marketing Channels and Supply Chain Management
Introduction to Marketing
Customer Relationship Management (CRM)
Marketing Channels and Supply Chain Management
Cross border sales The End Customer The Receiver The Seller.
Presentation transcript:

Brian Bailey David Boutwell Kevin Clements Mike Rabkin Tim Truby Hackomotive 2013

It’s your deal.com ”I’m not in control of the shopping experience” Negotiation process is painful Customer can’t shop anonymously Consumer often feels that pricing is unfair (feels cheated) Entire sales process long and drawn out No existing single solution satisfies all consumer’s points of pain

Yr, Mk, Mod, Features Yes In-Direct NoConciergeWizard Cheapest Direct Demographic / Sociographic Vehicle Suggestions Selection Bid Template Dealer Fin (Y / N) Vehicle Delivery Zip GAP Vehicle ID’d Warranty Maintenance Ancillary Prod 3 RD Party Links Yes Distribute to Part. Dlrs No Create Acct Follow - up E-contracting Delivery E-Payment Loyalty Program Purchase Nearest Geo avg price Dlr Bids Comparison 1 v 2 v 3 Detailed Process:

Vehicle sale price Dealer finance integration Ancillary F&I products Customer remains anonymous Vehicle sale price Dealer finance integration Ancillary F&I products Customer remains anonymous On-site / off-site delivery Minimize paperwork upon delivery Maximize experience at time of delivery! Satisfaction guarantee (High CSI) On-site / off-site delivery Minimize paperwork upon delivery Maximize experience at time of delivery! Satisfaction guarantee (High CSI) “Carsonality Wizard” Vehicle Selection & Configuration Competitive Bids Purchase & Delivery High-level Process: Concierge Service

Features One stop purchase portal (“Soup to nuts”) Consumer shielded from the negotiation process (anonymity till purchase) No fees to consumer No up-front fee to dealer to participate Transactional fee of $150 per completed sale Integrated DMS, DCS, Application Aggregator, OEM systems & Data

Key Benefits Consumer: Consumer has total control No pressure negotiation Consumer anonymity Near real time results Fully transparent Competitive pricing Dealer: No upfront cost to compete for customers Retained F&I profit opportunity Low mgmt commitment No sales support required Expanded sales territory Higher CSI results in returning customers

It’s Your Deal.com ”Where the customer owns the shopping experience”