Parallels Partner Marketplace and Value-added Applications Frederik Schouboe, President, Keepit.com Michael Auger, President, Pinnacle Cart Soeren von Varchmin, VP SaaS, Parallels

Parallels – Optimized Computing TM 2 Agenda Overview What is the Parallels Marketplace? How Does it Work? Vendor Showcase:  Closing Q & A

Parallels – Optimized Computing TM 3 Introduction – Jan 2008 SaaS Survey 71% of respondents planned on offering SaaS in % expect increase revenue/profits by 5%+ with SaaS 54% stated they would like help from Parallels in getting into SaaS and ISV matchmaking Parallels Listens and Responds to Partner’s Requests Top 10 Countries in SaaS Survey Your Highest Demand: eCommerce, Security, Online Backup, Doc Mgmt

Parallels – Optimized Computing TM 4 The Marketplace: Overview Parallels Partner Marketplace A Parallels Initiative to get you into SaaS quickly to offer best of breed applications to your customers Great way to Upsell your Parallels Plesk Panel customers An effective method to increase customer retention/stickiness Two Business Models available: Co-Branded with Parallels or Direct Resell We take care of the setup, provisioning, licensing, billing and management aspects Value added commercial applications selected for Hosters Selected for Highest Potential Attach Rates, Technical Quality & Business Fit

Parallels – Optimized Computing TM 5 The Marketplace – What is it? Marketplace consists of: Storefront created in Parallels Business Automation Web Portal where applications are stored and accessed Customers access your Storefront via their Parallels Plesk Panel User’s Parallels Plesk PanelYour Branded Storefront Parallels Business Automation Application Portal Parallels Partner Marketplace Customer Environment

Parallels – Optimized Computing TM 6 Parallels Partner Marketplace – How it Works? 6 User’s Parallels Plesk Panel Your Brand Storefront via Parallels Business Automation Application Portal Parallels Partner Marketplace Customer Environment 1. Customers Enters Your Store 2. Adds App(s) to Shopping Cart 3. Customer Makes Purchase 4. Customer Leaves Your Store 5. App & License are Auto Installed

Parallels – Optimized Computing TM 7 Parallels Partner Marketplace – Business Models Two Business Models to sell products on the Marketplace: Model 1: Parallels Sells Applications to the End-Customer; You Earn Affiliate Commissions: Referral fee for you! Model 2: You Resell Applications via Parallels Partner Marketplace: Use our backend for your own Merchant Front

Parallels – Optimized Computing TM 8 Why Parallels Partner Marketplace ? Great Sell-up Opportunity – For Your Existing & New Customers with Parallels Plesk Panel We’ve done the Research on these Best of Breed Apps – Selected for Highest Potential Attach Rates, Technical Quality, Variety of Service and Business Fit Applications & utilities to be included in the first release: – Desktop Security – Mail Anti-Spam – Contact Manager – Document Manager – Online Backup for Desktop – Ecommerce Shopping Cart A Complete Solution – All in one place, more to follow

Parallels – Optimized Computing TM 9 Agenda Introduction Keepit Pinnacle Cart Closing Q & A

Parallels – Optimized Computing TM 10 Keepit.com

Parallels – Optimized Computing TM 11 Keepit.com Where’s my f**§!”#€% files ?!!

Parallels – Optimized Computing TM 12 Keepit.com Keepit PRO feature set Backup multiple computers (desktops and servers) in one account Near continuous data backup and open file support Version (snapshot) support Blocklevel incremental backups 256 Bit Rijndael encryption Simple and intuitive userinterface on the desktop Centralized Controlpanel for each account

Parallels – Optimized Computing TM 13 Keepit.com laptops are lost in US airports – every week Two thirds of businesses that lose data go bankrupt within 12 months (National Archives & Records Administration in Washington) (Ponemon Institute US 2008)

Parallels – Optimized Computing TM 14 Keepit.com (A&B Analyse Cph 2008)

Parallels – Optimized Computing TM 15 Keepit.com Value Proposition to the end customer 1.SMB’s act like home users 2.Singleminded product offering 3.Low cost decision 4.No IT investment and barriers Each SMB = 3-5 licenses Increased trust for clients data Increased loyalty

Parallels – Optimized Computing TM 16 Keepit.com 1.Business critical data is unprotected 2.Keepit.com delivers ultra-simple Value Proposition 3.Huge SMB market open 4.ARPU raiser

Parallels – Optimized Computing TM 17 Agenda Introduction Keepit Pinnacle Cart Closing Q & A

Parallels – Optimized Computing TM 18 Pinnacle Cart Background An industry leading ecommerce application, commercially selling software for over six years Based in Phoenix, AZ PHP-based software application Compatible with Linux or Windows servers in either a LAMP or WAMP set-up Marketing-based philosophy on the design and development.

Parallels – Optimized Computing TM 19 Pinnacle Cart Features OVER 300 FEATURES Complete shopping cart and website builder Over 20 gateways supported including all offerings from Google, Paypal and Authorize.net USPS, UPS, FedEx, Canada Post integration Unlimited categories and products US-based support team Multiple language, multiple currency PA DSS Certification in process

Parallels – Optimized Computing TM 20 Pinnacle Cart Philosophy Pinnacle Cart - built from a marketing perspective Each release of the software has a goal to improve one, two or all three of the following: 1.Increase organic traffic to the website 2.Increase the visitor to purchase ratio 3.Increase the average order size

Parallels – Optimized Computing TM 21 Pinnacle Cart / Parallels Partnership 2007 Pinnacle Cart became a ISV Premium Partner 2008 Spring: Pinnacle Cart certified “Gold” using the APS Standard Fall: Pinnacle Cart is chosen as the exclusive shopping cart provider for Parallels Partner Marketplace debuting in the Spring of 2009

Parallels – Optimized Computing TM 22 The Company You Keep – SaaS Model Parallels Go Daddy A Plus Newtek / Crystal Tech

Parallels – Optimized Computing TM 23 Pinnacle Cart & the Parallels Partner Marketplace Software offering & options within Marketplace No Risk – you are paid only when a sale is made, no upfront costs or commitments. Fully Automated – internal costs as the process from purchase to installation to ongoing billing is fully automated Support – we can provide or you can manage support and we provide level 2 support to your team Branding – sell the Pinnacle Cart brand or private label into your brand I ntegration – utilize all the options and flexibility we are offering, we can fit into your business model seamlessly

Parallels – Optimized Computing TM 24 Agenda Introduction Keepit Pinnacle Cart Closing Q & A

Parallels – Optimized Computing TM 25 The Marketplace: Summary Parallels Partner Marketplace The Marketplace is an important Parallels Initiative we plan to support long term – Phase 1: Launch; Q2 ’09 – Phase 2: More Applications; Q4 ’09 Your chance to get into SaaS quickly to offer best of breed applications to your customers – Great way to Upsell your Parallels Plesk Panel customers – An effective method to increase customer retention 6 Initial Applications and more to Follow – We’ve done the Market Research so you don’t have to! – Easy to Setup, Flexible Offerings and at the Right Price

Parallels – Optimized Computing TM 26 Call to Action Parallels Partner Marketplace Providers: if interested in participating, send to get in the queue, we will provide updates as program progresses – ISVs: if interested in becoming a vendor, send to get in the queue, we will contact and provide updates as program progresses –

Parallels – Optimized Computing TM 27 Q & A Questions? Frederik Schouboe, President, Michael Auger, President, Pinnacle Cart Soeren von Varchmin, VP SaaS, Parallels