Marketing Workforce Development Programs Through Innovative Scheduling Sunday, April 6, :15am to 12:15pm

Meet The Presenters u Gary Gray u Provost, Granite City Campus, Southwestern Illinois College u Kathi J. Swanson, Ph.D. u President, CLARUS Corporation

Creating A New Market For Workforce Development u Enrollments Have Been Down Nationally In Technical Programs And Workforce Development Programs u Employers Have Tuition Reimbursement Programs Which Few Employees Are Taking Advantage Of — No Time u Innovative Scheduling Of Technical Programs May Be One Solution

Purpose Of Session u Learn How To Use Nontraditional Methods Of Program Delivery In Partnership With Employers To Deliver Technical Programming u Southwestern Illinois College Examples u Explore The Cross-Institutional Impact On Curriculum Using A New Academic Analysis Software Of The New Program Delivery

Purpose Of Session u Review Examples Of How To Market New Program Delivery To Employers And Employees u What Is Working In Marketing

Nontraditional Methods Of Program Delivery: An Example

Southwestern Illinois College u The College u Located In Metro East St. Louis u Three Campuses u 9,460 FTE Students u 15,550 Enrollments Per Semester u 113,514 Student Credit Hours

Impetus For Alternative Scheduling u Workforce Development (Technical) Program Enrollments Had Been Declining Over The Last Few Years u Areas Experiencing Declines u Auto Collision Repair Technology u Electronics u Heating, Ventilation, Air Conditioning And Refrigeration u Welding

Impetus For Alternative Scheduling How Are Your Technical Enrollments?

Alternative Scheduling u Developed An All-Day Schedule u Monday To Friday u 8am To 4:30pm u Four Weeks/ Eight Weeks u Created A Special Course Number 299 u Contracted With Company u Example: Tower Automotive

Alternative Scheduling u Success Of Specialized Scheduling u Saturday Classes Working Well u Evening Only And Morning And Evening Combinations Not Meeting Market Demand

The Results

Implementing Alternative Scheduling u Selling To Employers u Convenient Times u Reduced Down Time For Employees u Consistent Curriculum Development u Selling To Faculty u Complete Load More Quickly u Provides Opportunity To Experiment With Different Delivery Styles u Increases Adjunct Faculty Opportunities

Implementing Alternative Scheduling u Selling To Administration u Increases Credit Hour Generation u Freeing Facilities

Obstacles To Alternative Scheduling u Faculty Contracts u Facility Scheduling u Institutional Mind-Set

Cross-Institutional Impact On Curriculum

Curriculum Scheduling u Major Area u Are Classes Being Offered In The Major Area That Are Required And When Promised In The Catalog? u Department Scheduling u Can Day And Evening Students Get Classes? u Between Departments u Are Degree Requirements In Other Departments Offered As Needed?

Curriculum Scheduling u Courses Offered Over Last Three Years u Reviewed The Welding Certificate u Courses Offered In A Single Semester For Evening Offerings And No Overlap u Reviewed The Welding Certificate u Courses Offered Across Departments u Reviewed The Welding AAS Degree

Curriculum Scheduling Issues u Meeting Standards u Institutional u State u Accrediting

Marketing Alternative Scheduling To Employers

Employer Marketing u List-Servs Of Employers u Messages To Employers Of New Programming u Messages To Employees u Electronic Version Of Paycheck Stuffer

Employer Marketing u Development Of A Training And Education Catalog u Hard Copy And Online Copy u Online Copy Has Delivery Dates u Use Notifications For Subject Contents

Employee Marketing u Tuition Gap Program u Direct Mail Campaigns Aimed At Employees With Tuition Reimbursement u Newspaper Ads u Using Psychographics And Demographic Information Based On Current Employee Profiles

CTEC’s Ad

CCA’s Ad

u Messages

Adult Market u Develop Targeted Or Specialized Program Information On CD-ROM For Adults u Connectivity Issues u Graphic Interfaces u Web Link

Outcomes Of Alternative Scheduling

Perspectives u Faculty u Staff u Administration u Employers u Employees u Students

QUESTIONS???

Contacts u Gary Gray u u Kathi J. Swanson u