Constant Contact LOVES Chambers. THANK YOU! Thanks for all YOU do! We appreciate the opportunity to be a sponsor & partner at this event.

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Presentation transcript:

Constant Contact LOVES Chambers. THANK YOU! Thanks for all YOU do! We appreciate the opportunity to be a sponsor & partner at this event.

Becky Deitenbeck Help You Grow Your Results

A Gift for You Marketing Surveys Online Event Marketing Registration & Payment With Social Media Integration Chambers Receive a FREE Constant Contact Account

 So Many Members  So Many Events  So Much to Do  So Little Time  & Only One You Make Your Life Simple: Connect You to Tools & Tips to Save You Time!

What is in your marketing toolbox? Surveys Event Marketing Tool Marketing Providing you tips on: Agenda:

Surveys Listen, Learn & Earn Ask What They Want

Survey Tips: 1.Survey more often with less questions 2.Closed Ending Questions a)Multiple choice b)Yes or No c)Rating Scale (consistent) d)Have comments option for more feedback 3.Set Expectations a)Take you 3 minutes or Only 3 questions b)Share the why (your goal) 4.Test & Tweak 5.The Time You Send Matters 6.Reward - (50% Increase) 7.Share Your Results & Next Steps with your members so they know Survey Keep Up with the TRENDS & Your Members NEEDS

Online Registration & Payment Save You Time Save Members Time Get More $ & Results Convenience=Ca$h

Event Marketing Tool Online Marketing Tool NO MORE Registration via a)Snail mail, faxing, b)Scanning, calling, NO MORE Data Entry 1.Promote Professionally 2.Take Registrations online & Payment Online 1.Accept Registrations 24/7 2.Make it Social Are You Making It Too Hard to Do Business With You Convenience =Ca$h

Landing Page: Your Flier Online 1-Landing Page Customized Registration Forms No More Data Entry Various Fees Registration Form Sell sponsorships Payment Options Registration Form Options

An App for That… Event Check -In Events Check In Go to App Store…Search for Constant Contact EventSpot Check-In

Campaigns Increase Your Results Revenue Recruitment Retention Keep in Constant Contact

Get Your s Opened

2 Seconds to Decide to Open or Delete an Look at 2 Things-the FROM and Subject Line Look at the First 2 Words of the Subject Line 2x2x2 Principle

From Line The “From” line – Do I know you? – Use a name your audience recognizes Copyright © 2012 Constant Contact, Inc. 60% of consumers say the "from" line most often determines whether they open an or delete it. Source: DoubleClick Personal and Professional A.) B.) C.) Which one would have the better open rate

Subject Line Matters The “Subject” line : –do I care? –Keep it short and simple –30-40 characters including spaces (5-8 words) –Capitalize and punctuate carefully 30% of consumers say the “subject" line most often determines whether they open an or delete it. Source: DoubleClick s with shorter subject lines significantly outperformed s with longer subject lines. - MailerMailer

Avoid Spam-Speak  The words: free, guarantee, spam, credit card etc.  ALL CAPITAL LETTERS  Excessive punctuation !!!, ???  Excessive use of “click here”  $$, and other symbols  No “From:” address  Misleading subject lines Copyright © 2012 Constant Contact, Inc. 17 SPAM

Subject Lines- Bad & Better BAD: Weekly Updates ■ 3 Free Ways to Market Your Business Better ■ 4 Ribbon Cuttings This Week ■ 350 Registered for Gala-Are You? Bad: News from the Chamber ■ Free Food at Jimmy Johns’ Ribbon Cutting-see details ■ Tallest Building in Lincoln Being Built Bad: Political Update ■ Free Business Grants Available Now ■ 1000 New Jobs in Omaha-Details Inside Better!

Did You Know… – can allow your members to share the on their social – When you schedule the you can schedule it to repost on your social – That you can grow your social by adding social media buttons Can Help You Grow Your Reach & Social Share Bar

We Are Here to Help You! Free Constant Contact Account… Survey Event Marketing 1 Free Speaker for: Lunch & Learns Expos Conferences 2 Free Coaching & Support Chamber Member Discount for Constant Contact Toolkit 25% Off 4

Connect You to Tools & Tips to Make Your Life Easier The computers are fine, the staff’s down We Don’t Want This Happening to You or Your Staff