Karol Bek Senior Affiliate Sales Manager Poland, Czech Rep. and Slovakia

Why is Discovery doing HD? Pioneer in new technology Commitment from John Hendricks/DCI, Discovery’s founder and chairman Positioning Discovery as leader in new technologies Brand perception HD increases loyalty of consumers appreciating quality Programming offer perfectly matching HD Unrivalled HD library and experience Need from distributors

Discovery is leading the way in HD Discovery HD network has 20 million subscribers and reaches nearly all HD homes in the United States; we have become the primary, go-to HD service for many HDTV owners in US 25 markets internationally US and Canada South Korea and Singapore Japan and Hong Kong Germany and Austria UK and Ireland Poland Belgium and Netherlands Scandinavia (Denmark, Sweden, Norway, Finland) Australia Iceland Hungary Russia Romania Slovakia Slovenia Czech Republic Discovery HD leader and pioneer in Central Europe

Discovery HD Gold standard of HD All content shot in True HD and broadcast in 1080i – best suited for our rich visuals No upconversion Highest video and audio quality Thousands of hours of Discovery HD content representing 27 network entertainment brands Non-simulcast – independently programmed, standalone schedule

Discovery HD schedule according to genres

Discovery HD is the largest global high- definition television brand that fulfills the promise of high-definition technology. Delivering the ideal viewing experience, Discovery HD brings audiences even closer to their world with breathtaking imagery and expansive detail First-mover status – first global broadcaster to launch HD network in the US 2002 Discovery HD content used to demonstrate the HD viewing experience on thousands HD sets in retail locations, exhibitions and public places in more than 40 countries worldwide So what is Discovery HD?

Thank You!