GREAT RIVERS Great Innovations TWENTY FIFTEEN GREAT RIVERS Great Innovations TWENTY FIFTEEN The Steadfast Supporter: Identifying, Engaging, and Retaining Long-Term Donors GREAT RIVERS Great Innovations TWENTY FIFTEEN

GREAT RIVERS Great Innovations TWENTY FIFTEEN GREAT RIVERS Great Innovations TWENTY FIFTEEN My contact information: Rebecca Schimke Communications Specialist United Way of Greater Milwaukee & Waukesha County p/f:

GREAT RIVERS Great Innovations TWENTY FIFTEEN GREAT RIVERS Great Innovations TWENTY FIFTEEN Recruiting New Donors Make the initial ask Sell new donors on United Way Why are you relevant in your community? Include donors in the conversation listening sessions/surveys/roundtables

GREAT RIVERS Great Innovations TWENTY FIFTEEN GREAT RIVERS Great Innovations TWENTY FIFTEEN Make United Way Part of the Culture Focus on relationships with Employee Campaign Coordinators Forget campaign season – focus on year round engagement Provide value other than just giving/campaign Not every communication is an ask

GREAT RIVERS Great Innovations TWENTY FIFTEEN GREAT RIVERS Great Innovations TWENTY FIFTEEN New Hire Brochure

GREAT RIVERS Great Innovations TWENTY FIFTEEN GREAT RIVERS Great Innovations TWENTY FIFTEEN Who are your donors? Identify target audiences Are there groups that stand out? Are there missing opportunities in your community?

GREAT RIVERS Great Innovations TWENTY FIFTEEN GREAT RIVERS Great Innovations TWENTY FIFTEEN Be Creative to get your donors back!

GREAT RIVERS Great Innovations TWENTY FIFTEEN GREAT RIVERS Great Innovations TWENTY FIFTEEN United Way Donor Groups What can you do to use demographic groups in your existing donor base?

GREAT RIVERS Great Innovations TWENTY FIFTEEN GREAT RIVERS Great Innovations TWENTY FIFTEEN Leadership Donors Special Events Targeted s Recognition at existing events Leadership Registries

GREAT RIVERS Great Innovations TWENTY FIFTEEN GREAT RIVERS Great Innovations TWENTY FIFTEEN Tocqueville Society Special event or section of event Targeted newsletters to keep the informed Quarterly phone calls

GREAT RIVERS Great Innovations TWENTY FIFTEEN GREAT RIVERS Great Innovations TWENTY FIFTEEN Loyal Contributors Exclusive communications Signature event or include recognition at all events

GREAT RIVERS Great Innovations TWENTY FIFTEEN GREAT RIVERS Great Innovations TWENTY FIFTEEN Retirees Work with Employee Campaign Coordinator to maintain lists in database Will employer still solicit on United Way’s behalf? Change to residential campaign See if Retiree groups exist and visit them! Promote Volunteerism

GREAT RIVERS Great Innovations TWENTY FIFTEEN GREAT RIVERS Great Innovations TWENTY FIFTEEN Volunteers Make volunteering a family affair Signature projects that become annual events consider partnering with other organizations Create annual opportunities Day of Action Season of Caring Volunteer Week

GREAT RIVERS Great Innovations TWENTY FIFTEEN GREAT RIVERS Great Innovations TWENTY FIFTEEN Engaging the Unengaged Donor New ideas to get existing donors excited about United Way Affinity groups Sponsorships Campaign Video

GREAT RIVERS Great Innovations TWENTY FIFTEEN GREAT RIVERS Great Innovations TWENTY FIFTEEN Group Breakout Split into groups Identify your top three strategies for donor retention Pick one wish list idea as well

GREAT RIVERS Great Innovations TWENTY FIFTEEN GREAT RIVERS Great Innovations TWENTY FIFTEEN Questions or ideas?