1 ASOCIO ICT SUMMIT 2004 & ASOCIO 20 th Anniversary Celebrations Main Organizing Committee (MOC) Sri Lanka

2 Over the last few months… Country’s political transition –Sponsors were slow to sign at first Implications for marketing and promotions campaign Impacted planning for hospitality ASOCIO 2004 & ICT endorsed by New Government –Prime Minister has emphasized continuity –Prime Minister has taken ICT under his wing –Prime Minister has insisted on hosting a dinner at Temple Trees (PM’s office cum official residence) –WorldBank signed 56 million US Dollar initial commitment to jump start government’s eSri Lanka development (June 2004) Key sponsors onboard ASOCIO 2004 train –Budget balanced –Marketing and promotions campaign launched –Demand creation underway

3 Progress Sponsors Sponsors –Over Rs. 25 Million (USD 250,000+) already confirmed Microsoft (Diamond) Intel (Platinum) IBM & three other local sponsors (Gold) Sri Lankan Airlines & five local sponsors (Silver) –Another Rs Million under negotiations Oracle, Red Hat, others.

4 Progress Conference & Exhibition Conference & Exhibition –Strong demand for exhibit space forced MOC to contract an additional location and increase exhibit space from 200 to 400 stalls –Pre-registration underway with over 20 delegates from Japan alone –Discussions with Microsoft for Bill Gates to make keynote via video conf., or in person

5 Progress Hospitality Hospitality –Hotels have confirmed and guaranteed rates –Sri Lankan Airlines has confirmed 25% reduction on lowest market fare for registered delegates and exhibitors –Prime Minister will host dinner for associates and ministers –VIP Lounge & Visa processing at the airport for all delegates –Country liaisons –WiFi hotspots at hotels & conference venues –Golf Tournament –Free GSM chip & connection with $20 of free voice or data calls for each international conference delegate

6 Progress Marketing –Travel Sri Lanka magazine –Hoardings –Outsource World 2004 –Web site revamped –Direct Mailer –Press Conferences & ASOCIO Member Promotions planned in key markets –Above-the-line ‘media” campaign to begin 6 to 8 weeks before the event

7 ASOCIO Conference Plans ICT WEEK Non ASOCIO –27 th Pre- Conference Technical Workshops –28 th Pre- Conference Technical Workshops –29 th IT conference – Academics and E- Governance –30 th IT Conference – Academic and E- Governance

8 ASOCIO Summit Schedule 30th November –Golf Tournament –Exhibition Opening –Welcome Dinner 1 st December –Exhibition –Business Forum –Officers Meeting –Gala Dinner Award Ceremony

9 2 nd December –Conference Inauguration –Exhibition –Ministerial Dialogue –PM’s Reception - Officers/Sponsors –Beach Party – Delegates 3 rd December –Conference –Exhibition –Farewell Dinner - Officers/Sponsors Only ASOCIO Summit Schedule

th December –Workshops –Vendor Presentations –Exhibition 5 th December –Workshops –Vendor Presentations –Exhibition ASOCIO Summit Schedule

11 Pre-event Milestones Press Conference in Colombo to announce sponsors on 20 July 2004 Press Conferences and/or ASOCIO member events planned for key markets with the cooperation of ASOCIO officers Press Conference in Colombo to launch event on 30 Nov 2004

12 Marketing & Promotions Action Plan

13 Media Campaign – print media

14 Media Campaign – Radio

15 Media Campaign – Television

16 Resources All IT associations have committed to support FITIS to make event a success Government has assured support Key SPONSORS are participating in Marketing, Hospitality and Exhibition sub- committee meetings Budget balanced Budget balanced

17 Goals 300+ international delegates 60+ international exhibitors Delegate approval rating of 80% or above Zero complaints for hospitality Your support for 2006 ASOCIO ‘Mutlilateral Trade Visit’

18 But first, we’ll see you in Sri Lanka… Other activities: Post-event Tours to wildlife parks in Sri Lanka Post-event Tours to archeological sites in Sri Lanka Post-event Tours to hill-country resorts in Sri Lanka Post event Tours to India Post event Tours to Maldives

19 Special Offers – Conference & Exhibition Conference Registrations for ASOCIO & WITSA members -- USD 300 per delegate Exhibit Space for ASOCIO & WITSA members -- USD 600 per 3m x 3m booth (shell scheme) Exhibit Space for all others (non-ASOCIO/WITSA) -- USD 1,000 per 3m x 3m booth (shell scheme)

20 Special Offers – Conference & Exhibition Special offer for Country Delegations One free weekend for two at a Holiday resort in Sri Lanka for every ten (10) Conference Registrations from (Country) or five (5) Exhibition stall reservations. One free companion air ticket from any Sri Lankan Airlines destination plus a free weekend for two at a Holiday resort in Sri Lanka for every fifteen (15) Conference Registrations or ten (10) Exhibition stall reservations. Note: These tokens of appreciation will be significantly enhanced for larger delegations.

21 Special Offers – Travel Early Bird Discounts' for Delegates/Exhibitors who register before 1st October % reduction on the lowest market practiced air fairs on Sri Lankan Airlines from all Sri Lankan airlines online points 30% discount on Air Cargo rates on Sri Lankan Airlines for ASOCIO Exhibitors Special discounted (US$ 60/-) rate for the Golf Tournament

22 Special Offers – Accommodation Special Hotel rates for ASOCIO2004 Delegates & Exhibitors only SINGLE occupancy / DOUBLE occupancy Colombo Hilton - (5 star Deluxe) USD 70 + taxes / USD 80 + taxeswww.colombo.hilton.com Colombo Plaza - (5 star Deluxe) USD 60 + taxes / USD 70 + taxeswww.thecolomboplaza.com Ceylon Continental - (5 star) USD 60 + taxes / USD 70 + taxeswww.colombocontinental.com Galadari Hotel - (5 star) USD 60 + taxes / USD 70 + taxeswww.galadarihotel.com Grand Oriental Hotel - (2 star) USD 45 + taxes / USD 55 + taxes

23 We’ll see you in Sri Lanka…