BUSHNELL 2012 – 2013 PRODUCT LINE

Bear Grylls – Family of Products GPS Binoculars Portable Power Innovator and Leader in Simple GPS Market Leader by 2x over Nearest Competitor New Category for Growing Electronic Devices

10x42 8x25 7x32 GPSBinoculars Portable Power Bear Grylls – Family of Products

by BUSHNELL New to the World Innovation Simple to use and understand Log 48 Hours of Trip Info Free App with Google Maps and Facebook integration Durable, Water-Resistant BackTrack D-TOUR Sku360310BG Bass Price$71.98 Target Retail$120.00

by BUSHNELL Mark up to 3 locations Includes a backlight for ease of use in the dark Latest GPS Technology Quick Satellite Acquisition Integrated Digital Compass BackTrack™ BackTrack™ Sku360401BG Bass Price$43.00 Target Retail$79.99

Proprietary Product Color Signal Mirror Value-Add BG/DTOUR Packaging

Sports Optics Key Features BaK4 prisms Twist-up eyecups Waterproof Product Colors: Black with orange accent and logo Proposed Pricing Targeted Availability 2/1/2013 9x32 10x42 Case 8x25 ConfigurationBass PriceSugg. Retail 9x32 $ $ x25 $ $ x42 $ $ 99.99

Portable Power Targeted Availability 3/1/2013 1x Compact, Durable Continuous Solar Roll Can fit on backpack, charge while hiking (1x) Lithium Ion Battery On-Board (1x) USB Output; Micro USB Input Key Features Mini SolarRoller SkuPP1010BG Bass Price$37.75 Target Retail$69.99

SEP OCT NOV DEC JAN FEB MAR APR MAY Bear Grylls – Timeline GPS Portable Power Binoculars

SIMPLE - RUGGED - PORTABLE - POWER

Solar Panel Technology Amorphous Thin Film Great in Less Than Full Sunlight Does not require direct sunlight Durable, Foldable & Rollable MC / PC Amorphous Monocrystalline & Polycrystalline Works best in Full Sunlight Requires direct sunlight & more material Breakable; One break and done! CIGS Works best in Full Sunlight Requires more material per watt collection Durable but will not roll CIGS

Proprietary, Patented Solar Panel Technology Amorphous Thin Film Material Thin, Lightweight & Portable Durable (bulletproof)bulletproof Foldable / Rollable (compact storage, carrying) Ideal Technology for less than Full Sun occasions Rapid Charge Capability Rollable Thin Film Foldable Thin Film THE BUSHNELL ADVANTAGE

Integrated Battery On-Board Solution High Capacity Li Ion Built-In Fast Power Up from Solar (or Wall Charger) Day / Night Device Charging Quick Charge Circuitry 1x & 2x USB solutions Works on all Devices! THE BUSHNELL ADVANTAGE

SOLAR PRODUCTS

PowerSync – SOLARBook Time to charge on-board Battery from Solar SB 800 = 3.4 Hrs SB 650 = 4.5 Hrs Time to charge on-board Battery from Solar SB 800 = 3.4 Hrs SB 650 = 4.5 Hrs 2x High Solar Collectivity-Capable Durable Case contains Solar Panels (2x) 2200ma Batteries On-Board (2x) USB Outputs for concurrent charging

PowerSync – SOLARRoller Time to charge on-board Battery from Solar SR 400 = 3.5 Hrs SR 250 = 5.3 Hrs Time to charge on-board Battery from Solar SR 400 = 3.5 Hrs SR 250 = 5.3 Hrs 1x Compact, Durable Continuous Roll Rugged, Streamlined Case (1x) 2200ma Battery On-Board (1x) USB Output; 1x Micro USB input

PowerSync – Mini SOLARRoll Time to charge on-board Battery from Solar SR 100 = 10.5 Hrs Time to charge on-board Battery from Solar SR 100 = 10.5 Hrs 1x Compact, Durable Continuous Roll Miniature Size w/ Backpack Loop (1x) 2200ma Battery On-Board (1x) USB Output; Micro USB Input

BatteryPower

PowerSync – STICK PowerSync BB - 16 Simple. Portable. Rugged. Power PowerSync BB - 8 Time to charge on- board Battery from Wall Chgr. BB16 = 4 Hrs BB 8 = 2 Hrs Time to charge on- board Battery from Wall Chgr. BB16 = 4 Hrs BB 8 = 2 Hrs Compact, Durable, Lightweight Miniature Size w/ Backpack Loop (1x or 2x) 2200ma Li Ion Battery On-Board (1x & 2x) USB Output; Micro USB Input

PowerSync – Battery Recharger Time to charge on-board Battery BR 10 = 2 Hrs Time to charge on-board Battery BR 10 = 2 Hrs 1x Charge a device or use Rechargeable (4x) AA NiMH in AA compatible device (4x) 2000ma NiMH Rechargeable AA (incl.) (1x) USB Output; Micro USB Input Field Light for Night Use

PowerSync – BatteryCharger Time to charge on-board Battery BR 20 = 4 Hrs Time to charge on-board Battery BR 20 = 4 Hrs 2x High Capacity Battery Charger (20 Whr) Quick Charge Circuitry (2x) USB Outputs for concurrent charging Battery Fuel Gauge Field Light for Night Use

SIMPLE - RUGGED - PORTABLE - POWER $300 $250 $200 $150 $100 $ 50 Performance BATTERY STORAGE SOLAR PRODUCTS

PACKAGING / MERCHANDISING

FRONT ENVIRONMENT–FRIENDLY PACKAGING BACK

MERCHANDISING