SRM Customer Success Stories December 9, 2013

Table of Contents IndustryCustomer Name Consumer GoodsTreasury Wine Estates Media & EntertainmentNBC Sports Travel & TransportationSouthwest Airlines

Successfully launched a social presence and social strategy for Penfolds. Scaled social strategy and deliverables across multiple brands. (IN PROGRESS) Connected web commerce with social. (IN PROGRESS) Connected marketing with social and launched marketing automation linked to social. (IN PROGRESS) Company wanted to establish a social presence, develop a social strategy, engage in social listening and create best-in-class content for the wine industry for one of the key “foundation brands”. Company then wanted to scale social across all 80 brands, and connect web commerce and marketing automation with social. Oracle CX Cloud: Oracle SRM Oracle Eloqua Oracle Commerce ChallengeChallengeSolutionSolutionResultResult A global wine company with a leading international portfolio of new world wines. The company is the world’s largest pure-play listed wine company with over 80 brands, including: Penfolds, Beringer, Lindeman’s, Rosemount Estate and Wolf Blass. Consumer Goods: Treasury Wine Estates REMOVE THIS BANNER BEFORE USING: This customer slide is APPROVED for external use

Cable sports network and sports network portfolio brand in the United States. NBC Sports and its portfolio of brands offer in-depth coverage of Sunday Night Football, NHL on NBC, the Olympic Games, Golf Channel, Alli Sports, F1 racing, Tour de France, Premier League Soccer, and more. NBC Sports needed a comprehensive social management platform that would provide deep strategic engagement and deliver full community management for properties. It also wanted guidance on social business organization, resourcing, and execution. Oracle CX Cloud: Oracle Social Cloud with services Powerful increase in engagement and interactions on portfolio of properties to lead competitive set every month Created streamlined social business practices to govern and organize ChallengeChallengeSolutionSolutionResultResult Media & Entertainment: NBC Sports REMOVE THIS BANNER BEFORE USING: This customer slide is APPROVED for external use

Southwest Airlines continues to differentiate itself from other carriers with exemplary Customer Service delivered by 46,000 Employees to +100 million Customers each year in 96 destinations. After overhauling its highly regarded loyalty program to deliver new benefits to travelers, this Company now wants to integrate its social community member s with their Loyalty Program profiles, thus enhancing the Customer Experience and Customer Service aspect of their business through social. Oracle CX: Oracle Marketing Oracle Service Oracle Social Cloud Siebel Loyalty Experienced significant increase in loyalty members both via traditional and social marketing channels. Improved Customer Engagement and Experience. Enhanced line of defense and routing for Customer Service escalations. ChallengeChallenge SolutionSolution ResultResult Travel: Southwest Airlines REMOVE THIS BANNER BEFORE USING: This customer slide is APPROVED for external use