Who owns what? TAM Ireland Ltd / Nielsen TAM - Establishment Survey

TAM Ireland commission the Establishment Survey 3 times a year. The data collected gives us a snap shot of the market and is used to derive TV universe estimates for the following 4 months. The Establishment Survey is also a useful resource in monitoring trends in hardware ownership *The data contained in these slides relate to May 2015* Establishment Survey

93% of all households in Ireland have a TV a slight decrease from Jan 2015 but stable year on year TV Ownership Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/Apr/Sept 13/Jan 14/May 14/Sept 14/Jan 15/May 15

Children ,000 Adults 15+ 3,384,000 Housekeepers 1,583,000 Adults ABC1 1,371,000 Adults 15 – 34 1,057,000 Housekeepers with kids 534,000 Current TV Population Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey May 2015

Reception Types Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/Apr/Sept 13/Jan 14/May 14/Sept 14/Jan 15/May 15

The number of TV sets has remained relatively stable over the last year Number of TV Sets per Household Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/April/Sept 13/Jan 14/May 14/Sept 14/Jan 15/May 15

Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan 2013 – May 2015 PVR ownership has remaind stable in the latest survey and is currently at 58% of all TV homes. PVR Ownership

Source: TAM Ireland Ltd /Nielsen TAM Establishment Survey Jan/Apr/Sept 13/Jan 14/May 14/Sept 14/Jan 15/May 15 The above shows TV Households with HD ready TV and TV subscription who are currently subscribed to a HD service this. This is at 13% a decrease from the last survey HD Subscription