Hyperlocal Business Marketing for SME’s Date: 20 August 2014 For: Small Business Festival 1 – 31 August 2014 By: Sue Ellson BBus AIMM MAHRI

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Presentation transcript:

Hyperlocal Business Marketing for SME’s Date: 20 August 2014 For: Small Business Festival 1 – 31 August 2014 By: Sue Ellson BBus AIMM MAHRI

Why are you here tonight?

Sue Ellson Background NewcomersNetwork.com CamberwellNetwork.com LinkedinAustralia.com SueEllson.com Business Trader Associations Community Groups Professions Case Studies BuyerSolutions.com.au WiseWays.com.au Odonoghuesfn.com CamberwellNetwork.com

Tonight Online Methods - Google Search - Google+ - Other Social Media - Online Directories - Apps - Review Sites - Events Offline Methods - Vouchers - Trade Associations - Events, Fairs, Communities - Referrals - Networking - Share your skills in your community

What sort of business do you have? Can you be hyperlocal? hyperlocalmarketing-speed- up-your-marketing-by-going-hyperlocal-network- close-to-your-home-or-business Would you prefer to be global? Case Study

Case Study – Online Hyperlocal Counsellor – Albert Park Jacquie Wise Linking to Social Media Directory Listings Regular Content Creation – Pages and Posts Regular Broadcasting Ratings – Google+ WordPress – The Gift of the Gab WP Customer Reviews by Go Web Solutions and

Online - Hyperlocal Online Methods - Google Search – keywords, page titles, SEO - Google+ - My Business Page, reviews - Other Social Media – Facebook, Twitter, LinkedIn - Online Directories – True Local, Start Local, Yellow Pages, Council - Apps – Swoop, Our Deal etc - Review Sites – Yelp, Womo etc - Events – Eventbrite, Around You, Only Melbourne, Meetup

Case Study – Offline Hyperlocal -Attended local networking events – council, private, government -Joined trader association -Created events and shared paper invitations up strip -Aimed to create mailing list – lots of local research -Developed social media presence -Built intellectual property – list of Facebook Pages and Twitter Handles -Sponsor for activities in local precinct -Joint events with local businesses -Shared other local information -Built business relationships – follow up, follow up -Stories in local press -Guest Speaking -Newsletters handed out at Open Inspections

Offline - Hyperlocal Offline Methods - Vouchers – cards, discounts - Letterbox drops – printed materials - Trade Associations - Events, Fairs, Communities - Referrals - Networking - Share your skills in your community

Summary What can you implement from tonight? What has been the most valuable to you? Remember to share! me for the slides and ebook! Connect on LinkedIn