2007 Tourism Update on Alabama’s Gulf Coast Presented by: Herbert J. Malone, Jr. Alabama Gulf Coast CVB

4.4 MillionAnnual visitors $1.96 BillionTravel-related expenditures 39,333Travel-related jobs $819 MillionTravel-related wages 2006 Baldwin County Tourism Facts Source: Alabama Bureau of Tourism & Travel

2006 Alabama Lodging Revenue 2006 Alabama Lodging Revenue $999 million Montgomery $63 M 6% Mobile $85 M 9% Madison $75 M 8% Jefferson $191 M 19% Baldwin $242 M 24% Source: Economic Impact of Alabama Travel Industry 2006

Baldwin Gulf Shores Orange Beach Escambia Pensacola Pensacola Beach Perdido Key Santa Rosa Navarre Okaloosa Ft. Walton Destin Walton Sandestin Seaside Grayton Beach Bay Panama City $146 M 24.3% $67 M 11.2% $14.2 M 2.4% $112 M 18.7% $143 M 23.8% $118 M 19.7% 2007 Lodging Rentals & Market Share (ytd thru June, 2007) 2006– 2007 ∆ 14%

Alabama’s Gulf Coast Accommodations Inventory New Units 14,805 Current ’09 16,607 Total

Copenhagen, Denmark16,000 Sydney, Australia15,617 Palm Beach County, FL14,833 Alabama Gulf Coast 14,805 Charleston, SC13,366 Daytona Beach, FL13,200 City Size by Transient Lodging Units

$114.9M$125.2M ∆ 9% Lodging Rentals (ytd thru June, 2007)

GS/OB $258.4M$367.8M Foley $316.8M$365.8M $575.2M$733.6M ∆ 27.5% Retail Sales (ytd thru June, 2007)

Pre Ivan 12 Hotels67,105 sq. ft. Current 6 Hotels42,709 sq. ft Gulf Shores/Orange Beach Meeting Space 36% Loss

Dolphin Classic Softball Tournament Dolphin Invitational Softball Tournament Gulf Coast Baseball Classic Southeastern Junior Golf Orange Beach Invitational Softball Spring Beach Blast Tournament AHSAA 4-5-6A Track Championship Alabama Coastal Triathlon presented by Sacred Heart Health System Southern Turf Nurseries Cornelius Bennett Celebrity Golf Tournament AC Celebrity Weekend Redfish Nation All Star Event Wal-Mart FLW Kingfish Championship Wal-Mart FLW Redfish Championship Thunder on the Gulf SEC Women's Soccer Championship BMW STA Combo Doubles Tournament NCAA Div. II Women’s and Men’s Soccer Championships 2007 EVENTS

Sporting Events Generate Room Nights Thunder on the Gulf---6,000 room nights Spring Softball and Baseball Tournaments-6,000 Room Nights Tennis Tournament—600 Room Nights FLW Fishing Tournaments—420 Room Nights High School Track Championship—1,000 room nights Cornelius Bennett Charity Golf Tournament—420 room nights AL Coastal Triathlon—150 room nights NCAA Men’s and Women’s Soccer Championship—600 room nights

First Annual Alabama Coastal Triathlon

2007 Oh Boy! Oberto Redfish Cup All Star Mid-Season Bash Event will be televised on ESPN2 this fall FLW KINGFISH Championship Event will be televised on Fox Sports Network on Sunday, 12/9/ FLW REDFISH Championship Event will be televised on Fox Sports Network on Sunday, 12/23/07. Media Attention

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