San Diego Sports Commission Application for Funding San Diego Tourism Marketing District FY 2015

San Diego Sports Commission FY 2014 Results: Continuing to Fill the Pipeline – New Events= 22 – Return Events= 30 – Total Events= 52 – New Room Nights= 20,364 – Return Room Nights= 45,700 – Total Room Nights= 66,064 – TMD Investment= $0 – TMD ROI= 66,000:1

San Diego Sports Commission 2015 & Beyond: Growing Sports Based Room Nights – Two Track Strategy for Long-term (40 year) Impact Track One: Current Hotel Meeting Sales Model – 50K Room Nights of Repeat/Traditional Business » Surf Cup, Triple Crown Fastpitch, USTA Girls – 20K Room Nights New Business » Extreme Diamond Baseball, World Netball, Cal South Soccer Track Two: Major Event Cultivation (Convention Booking Model) – Add 35K to 70K Room Nights Annually – Comprehensive Bid Package Required » USA Volleyball Girl’s Jr. National Championship (70K) » USA Taekwondo National Championships (12K) » ECNL Girl’s Soccer National Finals (12K) » North American Gay AAA Softball World Series (10K) » Breeders’ Cup (6K), FISE Extreme Sports International Festival (32K)

San Diego Sports Commission Hotel Meetings & Major Events: Direct Expenses – Personnel Salaries, Wages, Benefits= $224,000 – Event Registration & Booth Rental= $ 22,300 – Travel, Meals & Entertainment= $ 40,800 – Sponsorships= $ 40,000 – Dues, Subscriptions & Memberships= $ 1,800 TOTAL= $328,900 Major Event Competitive Bid Package Support – Fill Room Night Pipeline with Future Major Events – Rights Fees, Venue Subsidy, Municipal Fees, Local Mgr. – Opportunity/Catastrophe Set-aside for Negotiations – Provides for a Proactive Sales Approach/Multi-year Goal – Becomes a Future Expenses upon Going Definite – Impediments: CC Pricing, Downtown Hotel Rates, Venues TOTAL Set-aside Requested= $600,000

San Diego Sports Commission TMD’s Unrealized Promise Yet Greatest Potential: Incremental New Room Nights – Proprietary Effort: Foundation for Success (50%) Fundamental Sales & Marketing of Each Hotel – Destination Marketing Opportunity Supplement (20%) Cooperative Marketing Creates Destination Demand – Incremental New Room Nights (10%) – SDSC Track Two Resources Dedicated to Creative Initiatives Capture and/or Create Events for Future Impact, Fill the Pipeline Deliver “Over-and-Above” Room Nights to Fulfill Priorities Generate Compression for Planning & Rate Growth Create Momentum for City-wide Success