Sponsor Opportunities 2010

This is How Racing Should Be! World Challenge – the most exciting sports car war on the planet  No pit stops, no driver changes  Races last one hour – fans stay focused on the action  All-out, door-to-door racing. Sprint format guarantees it  Professional drivers including Randy Pobst and Peter Cunningham  Thundering standing starts  Double file re-starts Sit back and enjoy the video/audio along with the slideshow. To navigate presentation manually, use the up and down arrows on your keyboard.

This is How Racing Should Be!  A showcase of performance-enhanced and race- prepared cars  Cars that fans identify with and drive and wish to drive on the street  Combined fields in excess of 50 cars  Manufacturers include: Acura, Aston Martin, BMW, Cadillac, Chevrolet, Dodge, Ford, Lamborghini, Lotus, Mazda, Mercedes-Benz, Nissan, Porsche, Subaru, Volkswagen, Volvo and others

World Challenge is Unique  The only sports car series in North America using a standing start  The only sprint format sports car series with multiple manufacturers  Only series reaching the demographic by targeting the ever-growing sport compact and import performance marketplace  Series’ professional announcers have fans on their feet the entire race and deliver important sponsor messaging  Professional pre-race ceremonies with flag girls and National Anthem  Clean, colorful and well-prepared cars that deliver sponsor messaging effectively Event Signage Available

2010 Opportunities Title Sponsor Presenting Sponsor Pole Position Award Number Boards Rookie of the Year Tailor Made Packages

Title & Presenting Sponsorships Cements your corporate brand in every visual and audible series reference Virtual Ownership of the Series Title and Presenting Sponsor benefits include: Entitlement recognition – de facto series ownership through branding Prime location signage on every series race car Broadcast and online media including social networking sites On-site display Event signage VIP hospitality and event access Print advertising, media/editorial coverage Promotional materials including fan guide, spotters guide and poster Fan and member database access PR support

Title Sponsor  Global naming rights to World Challenge, virtual ownership of the series  Example: COMPANY X World Challenge  TV Usage “Welcome to Round 2 of the COMPANY X World Challenge Championship at Long Beach…”  Print Usage: “COMPANY X World Challenge stole the show yesterday at Mid-Ohio with…”

Presenting Sponsor  Rights to presented by tagline in series name and identity  Example: World Challenge presented by COMPANY X  TV Usage: “Coming up next – the start of Round 9 of the World Challenge presented by COMPANY X...”  Print Usage: “World Challenge presented by COMPANY X heads to Road Atlanta this weekend…”

Pole Position Award  Pole Position Award goes to the fastest GT and Touring Car qualifier  Example: Optima Batteries Pole Position Award  TV Usage: “Andy Pilgrim will start from the Optima Batteries Pole Position...”  Print Usage: “Andy Pilgrim took the Optima Batteries Pole Position Award this afternoon at Long Beach with a new track record….”

Number Boards  Every World Challenge car with your brand identity on the number plate  Every car has to have a number board, one of the best values in World Challenge marketing

Rookie of the Year  Presented to the rookie with the most points at the end of the season  Example: Bondurant High Performance Driving School Rookie of the Year  TV Usage: “We’ve got a tight battle for the Bondurant High Performance Driving School Rookie of the Year honors…”  Print Usage: “Eric Foss won the 2009 Bondurant High Performance Driving School Rookie of the Year Award in a hard fought battle..”

Tailor Made Packages  Let us create a special program for you, designed specifically to meet particular marketing objectives or tie into existing communications programs  Custom packages are available to fit your budget

Broadcast Inventories Available  Television Broadcast –Included and available commercial spots on race broadcasts –Interviews with drivers/teams – recognition of awards –Company rep: “Drivers start your engines!” From your friends at Toyo Tires and Optima Batteries, Gentlemen Start Your Engines!

Broadcast Rundown  In-broadcast graphics, signage billboards, in-car camera opportunities  Limitless options Toyo Tires LeaderboardSpecific Interviews

Event Sponsorship  Title/Presenting sponsor of an event  Example: Toyo Tires Mid Ohio Grand Prix presented by Dish Network  Track signage, TV opportunities  Corporate hospitality available  Example: “Welcome to the Toyo Tires Mid- Ohio Grand Prix presented by Dish Network, round seven..”

More Marketing Opportunities  Pit Boards  Official Sponsorships  In Car Cameras  Product Placements  Merchandising  Car Corrals  Media Ride Along Day

Limitless Partnership Opportunities  Print Ads in AutoWeek, RACER and more  Fanguide Ads  Autograph session naming rights and giveaways  Track presence and activation opportunities  Website ads and contests  Facebook and social networking opportunities

Official Sponsors Contingency Sponsors

Manufacturer Sponsors

Contact Information Please feel free to contact me at any time if you have any questions or would like additional information. Scott Bove VP, Partnership Development WC Vision World Challenge Touring Car, GTS and GT Series To exit the show, press enter or click on this slide, to navigate back, use the back arrow on your keyboard.