C CC Consumer Perspectives Electronic Commerce means Dynamic changes in Business Approaches.

Slides:

Advertisements

Similar presentations

E-Commerce: The Revolution Chapter 1 Electronic Commerce Course BADM 561, Dr. Cara Peters.

Advertisements

MARKETING AND MATRIX Ford Site – Ford’s reactive direct marketing model (procedure) Direct Marketing Reactive and Partial Direct Marketing Select the.

Customer Interface. Agenda  What are the seven design elements of the customer interface?  What determines the look-and-feel of the site?  What are.

 Questions Answered in this Chapter: What are the seven design elements of the customer interface? What are the alternative look-and-feel approaches to.

Back to Table of Contents

Copyright © 2007 Pearson Education, Inc. Slide 4-1 E-commerce Kenneth C. Laudon Carol Guercio Traver business. technology. society. Third Edition.

Electronic Commerce Systems (e-commerce)

Made by Anila Bhatti DA Public School (O&A Levels) - Seaview.

Marketing in the Internet Age

Copyright  1999, Sandeep Krishnamurthy. All rights reserved. E-Marketing Lecture 2 Sandeep Krishnamurthy.

Antarmuka Pemakai (User Interface)

1 Best Practices in E-Marketing Objectives Understand interactive marketing including:  value creation, online profiling, buying cycle Explain which types.

Chapter 5. Seven Design Elements of Customer Interface Context  Functional look and feel  How it is presented Content  What is presented Community.

Electronic Commerce Semester 1 Term 1 Lecture 2. Forces Fuelling E-Commerce Interest in e-commerce is being fuelled by: –Economic forces –Customer interaction.

Electronic Commerce Systems

Chapter 9 e-Commerce Systems.

E-Commerce Business Models and Concepts

E-commerce Business Models— Introduction

1Chapter 19 Version 7e ©2004 South-Western College Publishing Prepared by Deborah Baker Texas Christian University Chapter 19 Internet Marketing.

Copyright © 2004 by South-Western, a division of Thomson Learning, Inc. All rights reserved. Developed by Cool Pictures and MultiMedia Presentations Copyright.

E-commerce E-commerce is defined "as the process of buying, selling, or exchanging products, services, or information via computer networks, including.

Copyright © 2007 Pearson Education, Inc. Slide 2-1 E-commerce Kenneth C. Laudon Carol Guercio Traver business. technology. society. Third Edition.

E-commerce Business Models and Concepts

Electronic Commerce Creating a Successful Web Presence Marketing Strategy.

E commerce Sri hermawati.

E-Business / E-Commerce Marketing in the Digital Age

Website Design. Designing and creating different elements involved in developing a website for e- commerce can help you identify and describe the components.

© 2007 Pearson Education, Upper Saddle River, NJ All Rights Reserved. Shoemaker, Lewis, and Yesawich: Marketing Leadership in Hospitality and Tourism,

Designing and Managing Integrated Marketing Channels

E-Marketing and Customer Relationship Management

E-commerce. Introduction  Electronic commerce (e-commerce) is going to have profound effect on the Government, the industry and the community on the.

Introduction to E-commerce and Internet Marketing

Computer fundamentals

Customer Interface - Part 1 CPS 181s Feb 4, 2003.

9 - 1 Copyright © 2006, The McGraw-Hill Companies, Inc. All rights reserved. Electronic Commerce Systems Chapter 9.

1 Table of Content 1.Business Diagnostic - Establishing a case for change –Changes in demand –New opportunities –Emerging threats 2.Vision Creation - Defining.

Copyright © 2002 by Nelson, a division of Thomson Canada Limited. Chapter chapter 19 Prepared by Angela Zigras, Seneca College Deborah Baker,

Copyright © 2007 Pearson Education, Inc. Slide 4-1 E-commerce Kenneth C. Laudon Carol Guercio Traver business. technology. society. Fourth Edition.

Copyright © 2007 Pearson Education Canada 13-1 Chapter Thirteen Marketing and the Internet with Duane Weaver.

9 - 1 Copyright © 2006, The McGraw-Hill Companies, Inc. All rights reserved. Electronic Commerce Systems Chapter 9.

ELC 200 Day 9 Introduction to E-Commerce 1 Copyright, Tony Gauvin, UMFK, 2011.

E-commerce Business Models and Concepts: An Introduction.

The new Marketing Landscape

Copyright © 2010 Pearson Education, Inc.Copyright © 2009 Pearson Education, Inc. Slide 4-1 Chapter 4 Building an E-commerce Web Site.

Chapter 12 Electronic marketing. Learning objectives 1Discuss the difference between electronic marketing and Internet marketing 2Understand how the Internet.

Copyright © 2005 Pearson Education Inc. Marketing in the Digital Age Chapter 3 PowerPoint slides Express version Instructor name Course name School name.

IB Business Management

9.1 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall 9 Chapter E-Commerce: Digital Markets, Digital Goods.

Copyright © 2007 Pearson Education, Inc. Slide 4-1 E-commerce Kenneth C. Laudon Carol Guercio Traver business. technology. society. Third Edition.

Copyright © 2007 Pearson Education, Inc. Slide 2-1 E-commerce Kenneth C. Laudon Carol Guercio Traver business. technology. society. Third Edition.

Designing and Managing Integrated Marketing Channels Chapter 15.

1: Marketing Research for Decision Making ESSENTIALS OF MARKETING RESEARCH Hair/Wolfinbarger/Ortinau/Bush.

E-COMMERCE: DIGITAL MARKETS, DIGITAL GOODS Part-I.

Internet Marketing A new tool or a new paradigm? The internet is changing the practice of marketing but the fundamental principles of marketing remain.

Copyright © Houghton Mifflin Company. All rights reserved. 4–1 Chapter Outline Marketing on the Internet –Basic Characteristics of Electronic Marketing.

E-Commerce & M-Commerce. Introduction Electronic commerce, commonly known as e- commerce, It is a type of industry where buying and selling of product.

9 - 1 Copyright © 2006, The McGraw-Hill Companies, Inc. All rights reserved. Electronic Commerce Systems Chapter 9.

E-Commerce Systems Chapter 8 Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

1 Overview of Electronic Commerce. 2 Opening Case The King of E-Tailing: Amazon.com  Key features easy browsing, searching, and ordering useful product.

Chapter 19 Internet Marketing. Electronic Marketing Channel The New BusinessFranchise Find out about products Get answers to questions Leave messages.

HCS 212: Introduction to MIS

Chapter 9 e-Commerce Systems.

Eight Unique Features of E-commerce Technology

Chapter 6: Customer Interface

Module 4: Strategy Formulation: Customer Interface

Eight Unique Features of E-commerce Technology

Chapter 4 Customer Interface Chapter

The Revolution Is Just Beginning

Presentation transcript:

C CC Consumer Perspectives Electronic Commerce means Dynamic changes in Business Approaches

As more children go online, visit virtual online environments e.g. Disney’s Club Penguin. By 2011, about 87% of all teens and 44% of all younger kids will be online Half will frequent digital worlds. Source: eMarketer (emarketer.com) A NEW COMSUMER GROUP IS EMERGING

BREAKING THE IMPORTANCE OF PRICE MYTH *

Do Firms Compete on value Propositions or Value Clusters? Defines how a company’s product or service fulfills the needs of customers Why will customers choose to do business with your firm What will your firm provide that others do not or cannot? Examples of successful value propositions: Personalization/customization Reduction of product search, price discovery costs Facilitation of transactions by managing product delivery

CLUSTERS IS WHERE THE INTERNET HAS ADVANTAGE METRIX DATA COLLECTION

THE LONG TAIL OF ECOMMERCE

Copyright © 2007 Pearson Education, Inc. E-commerce Site Features that Annoy Customers SOURCE: Based on data from Hostway Corporation’s survey, Consumers’ Pet Peeves about Commercial Web Sites, Hostway Corporation, 2007.

1. Context - Design Look and Feel  Section Breakdown Linking Structure Navigation Tools Site Performance Aesthetics Color Scheme Visual Themes – Context Archetypes form and function Aesthetically Dominant: Functionally Dominant: Integrated: Balance of form and function.

Designing for Accessibility Section REHABILITATION ACT Why are merchants reluctant to make their sites accessible to disabled Americans? How can sites be made more accessible? Should all Web sites be required by law to provide “equivalent alternatives” for visual and sound content? 2006 TARGET CASE – ADA DOES APPLY

FUNCTIONAL DOMINATEECTION BREAKDOWN ETC.

INTEGRATED APPROACH PATAGONIA.COMPATAGONIA.COM

2. COMMERCE

4. CONECTION: LINKS TO OTHERS through a vast number of interest areas but does not provide means for users to interact with one another

5. CONTENT: MULTIMEDIA, TEXT, PICTURES, ETC.number of interest areas but does not provide means for users to interact with one another

WHAT IS A COMMUNITY AND WHY DEVELOP ONE? 6. COMMUNITY

6. Community Café Bazaar Theme Park Club Shrine Theater

TARGETS FOR THE EVALUATION OF ECOMMERCE EFFECTIVENESS MATRICS

Meaningful Metrics WHAT ARE SOME MEANINGFUL METRICS? WHY? AND WHAT DO WE DO WITH THE INFORMATION?

Massive Data is Confusing and Overwhelms. Numbers and information generated to measure/monitor online commerce overwhelms. There is no one statistic that provides insights for e- merchants to evaluate performance/adjust strategies. D Data must be evaluated to appreciate what is/not working. Benchmark results against key competitors, segment by individuals & perform trend analysis to discount the impact of short-term promotions and seasonality. E-retailers know limits of metrics and not alter strategies to produce attractive numbers

UNFORTUNATELY ITS NOT SUNNY FOR ALL THE END