Campus Advertising By Carl Kandalaft

Description Ads and promotions displayed on campus in various areas and student meeting halls that allow students and faculty to engage in the ad and become part of it Ads and promotions displayed on campus in various areas and student meeting halls that allow students and faculty to engage in the ad and become part of it Ads pertaining to campus events, clubs, organizations and local stores. Ads pertaining to campus events, clubs, organizations and local stores.

Types of Campus Advertising A-Frame A-Frame Banners Banners Bulletin Boards Bulletin Boards Display Cases Display Cases College Newspaper (Daily Titan) College Newspaper (Daily Titan) College Radio station (Titan Radio) College Radio station (Titan Radio) Student Handouts Student Handouts

A-Frames

Banners

Bulletin Boards

Display Cases

Daily Titan

Titan Radio

Advantages  Comes in direct contact with the target and allows target to engage in the whole process  Cost efficient and does not require many resources  Can be specifically customized to tailor each campus’s environment and student lifestyles

Disadvantages  Clutter and overcrowding of banners and ads on campus can annoy students  Ads become outdated and are changed irregularly in some cases  Effectiveness can not be measured easily and guesstimates are taken

Placement Main campus quad Main campus quad Meeting halls Meeting halls Cafeteria Cafeteria Library Library Walkways Walkways In-door (Department buildings) In-door (Department buildings) College Welcome Center College Welcome Center

Benefits for Local Businesses Opens an opportunity for local shops and stores to advertise their product or service on- campus. Opens an opportunity for local shops and stores to advertise their product or service on- campus. Expand their client base by providing student services and products that are advertised at the college Expand their client base by providing student services and products that are advertised at the college