Reach Your User. ICQ has more than 6 Million active users in Russia IM is among the TOP 5 online activities (along with search, email, news websites,

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Presentation transcript:

Reach Your User

ICQ has more than 6 Million active users in Russia IM is among the TOP 5 online activities (along with search, , news websites, and downloads) The average IM User has 46 contacts in his/her address book ICQ in Russia 2

User Demographics of ICQ in Russia 3 Gender 57.1% male 42.9% female Age groups Below 24 (32%) (25%) (12%) 45 plus (4%)

Making the Move – Advertising on IM Forrester Research- IM replaces fixed line phones in people’s every day life Serving advertisements in ICQ has significant advantages - this tool is personal, intimate, and has high level of user attention Advertisers can now reach millions of users through their personal communication tool and have an ongoing dialogue with millions of young people in Russia! 4

What is Intimate Media? Mass Media Personal / Intimate Low Reach/RatingHigh Reach/RatingWeb ICQ – IMPush SMS, Direct Mail Radio, Print Out Door, TV The Only Personal Media With High Reach and Rating 5

ICQ’s Advertising Platform Partner has access to ICQ’s comprehensive advertising platform when promoting new partner services and features. Broadcast-to-User Message Window Welcome Screen Takeover Web Banners Contact List Banner 6

ICQ 6

ICQ 6 – Cross Platform Communication Center ICQ aims to develop a personal communication tool which will include PC-to-PC text and voice PC-to-Mobile text and voice PC-to-Landline voice and text (where available) PC-to-TV Video Messaging 8

ICQ Contact List banner Higher Attention The banner “rolls down” over the “Interactive Panel” area When selecting a tab the banner will close and the functionality chosen will appear. 9

Message Window Banner Higher Attention The 468x60 banner appears permanently and refreshes every 1 minute. Session functionalities (emoticons, tZers, font, Xtraz) cover the banner when in use and disappear when idle. While covered, banner time count will pause till re- appearance. B2U is served simultaneously. 10

Phone Panel Banner When initiating a call in detach mode via manual detach or Contact List 300x250 banner will appear during loading (Minimum 10 Seconds) 11

Xtraz Banners 300x250 banner appears during loading time (minimum 10 sec). Initially will be available on Games World and on Games while uploading. GameCenter 300x250: 12

Takeover – reach of up to 2 million users! 13

B2U 14

Summary ICQ is a unique advertising platform: its intimate, personal and has high reach and rating No longer just an “IM” – it’s a Cross Platform Communication Center, enabling communication between variety of platforms Over 6MM active users (last 30 days) in Russia and over 2.5MM daily online users Successful penetration to the local online advertising market with comprehensive advertising products 15

Thank You! 16