Introducing

Consumer Insights  With costs on the rise and disposable income under pressure, manufacturers of disposable razor blades within the value segment of the market, have responded with initiatives that tend to erode retailer margins, product quality and devalue the “value segment”.  There is an opportunity for an “affordable quality” disposable razor. Overview

Affordable Quality

Disposable Razors

Speed 3® Disposable Razor: Designed to give an ultra-close shave, and pivoting action adjusts to the contours of your skin Features: Pivoting head, adjusts to the contours of your skin Micro Matrix® guard prepares hair for a closer shave Lubricating strip with Vitamin E and Aloe reduces razor drag and irritation Ergonimic handle design provides superior control, even when wet Triple Blade Male

Twin Blade Plus Disposable Razor: Designed to give you a close, comfortable shave with great control Features: Long handle for a better grip Twin blades for a close shave Lubricating strip for greater comfort Excellent quality, at an excellent value Twin Blade Male

Single Blade Disposable Razor: Delivers a close, comfortable shave Features: Unique design allows you to shave even difficult places closely. Blade edges have been treated with our "Comfort Coated®" process for extra smoothness and safety. Single Blade Male

Triple Blade Female Speed 3® Disposable Razor: Designed to give an ultra-close shave, and pivoting action adjusts to the contours of your skin Features: Pivoting head, adjusts to the contours of your skin Micro Matrix® guard prepares hair for a closer shave Lubricating strip with Vitamin E and Aloe reduces razor drag and irritation Ergonimic handle design provides superior control, even when wet

Twin Blade Female Twin Blade Plus Disposable Razor: Designed to give you a close, comfortable shave with great control Features: Long handle for a better grip Twin blades for a close shave Lubricating strip for greater comfort Excellent quality, at an excellent value

Affordable Quality  There is an opportunity for an “affordable quality” disposable razor.  The Personna Product is ISO 9001 certified. With over 135 years of USA manufacturing excellence, quality is guaranteed for the consumer. Retailer margins are attractive, and product is available at an affordable price.  Dual Brand Strategy: Personna is to Schick as Minora is to Gillette.  Positioned in the Value Segment – lower tier pricing.  Strength: Quality / Affordability / Customer back + Front end margin.