MANAGEMENT INFORMATION SYSTEM. Introduction Over the past two decades, a transformation to an information society has been taking place, and computers.

Slides:



Advertisements
Similar presentations
Marketing Research and Information Systems
Advertisements

Khatam Institute of higher Education Session # 2.
Objectives Understand the importance of information to the company.
Chapter 03 Strategic Initiatives for Implementing Competitive Advantages 3-1.
Management Information Systems
An Introduction to Marketing Research
Fundamentals of Information Systems, Second Edition 1 Information and Decision Support Systems Chapter 6.
Principles of Marketing
LECTURE-6. Lets remember What do mean by Objectives ? What about Nature of Objectives And Business Sub-System LECTURE-5 OBJECTIVE OF TODAY’S LECTURE Today.
Copyright © 2007 Pearson Education Canada5-1 Marketing: An Introduction Second Canadian Edition Armstrong, Kotler, Cunningham, Mitchell and Buchwitz Chapter.
MANAGEMENT INFORMATION SYSTEM
Chapter 8 The Marketing Plan
ORGANIZATIONAL STRUCTURE
Customer Relationship Management (CRM)
1.Knowledge management 2.Online analytical processing 3. 4.Supply chain management 5.Data mining Which of the following is not a major application.
1/16: Information Systems in Business What is IS? How can we use IS?
McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies, All Rights Reserved Marketing Research, Primary Data, Secondary Data, Qualitative Research, Quantitative.
Fundamentals of Information Systems, Third Edition2 Principles and Learning Objectives Good decision-making and problem-solving skills are the key to.
1-1 McGraw-Hill/Irwin ©2008 The McGraw-Hill Companies, All Rights Reserved C H A P T E R THIRTEEN Measuring and Delivering Marketing Performance 13.
Information Systems and Organisations. a)Understand the difference between an information system and a data processing system. b)Understand the role and.
SEMINAR ON :. ORGANISATION Organizations are formal social units devoted to attainment of specific goals. Organizations use certain resources to produce.
McGraw-Hill/Irwin © 2008 The McGraw-Hill Companies, All Rights Reserved Chapter 1 Business Driven Technology.
Decision Support Systems Yong Choi School of Business CSU, Bakersfield.
Market research in Business
1 Unit 1 Information for management. 2 Introduction Decision-making is the primary role of the management function. The manager’s decision will depend.
Section 28.1 Marketing Information Chapter 28 marketing research Section 28.2 Issues in Marketing Research.
THE BASICS OF MARKETING
Types of information system College of Information Technology Presented by Reem haroun _ Introduction to Business Information Processing Supervised.
Market research for a start-up. LEARNING OUTCOMES By the end of this lesson I will be able to: –Define and explain market research –Distinguish between.
1 Information Flows Tracey Murray. 2 THE PURPOSE OF INFORMATION The function of information in an organisation is to serve the needs of each department,
Market Research & Product Management.
CONCEPT OF MIS. Management “Management can be defined as a science of using resources rationally (utilization of resources in judicious manner using appropriate.
Fundamentals of Information Systems, Third Edition1 Human Resource Management Information Systems Human resource MIS: concerned with activities related.
Chapter 4 Decision Support System & Artificial Intelligence.
The System Life Cycle The systems lifecycle is the set of stages that are followed when developing an information system.
Unit (7) Why businesses make decisions? The decision that they make might include. - what to produces, where to locate the premises, what method of production.
Lesson 9: Types of information system. Introduction  An MIS is a decision support system in which the form of input query and response is predetermined.
Consumer Research - Secondary Data Sources
Financial Management Glencoe Entrepreneurship: Building a Business Analyzing Your Finances Managing Your Finances 21.1 Section 21.2 Section 21.
Sources of Information. Information A company needs information to make any decisions, whether these are long term or day to day. If a company decides.
MANAGEMENT INFORMATION SYSTEMS (MIS) AND OTHER INFORMATION SYSTEMS.
Learning Objectives Understand the concepts of Information systems.
Management Information Systems A2 Module Heathcote Ch.38.
© All Rights Reserved Information and the Organisation Use of information in decision making and strategic planning.
13.4 Information and Data. Characteristics and Classifications of Information There are many ways in which information can be classified, this can be.
Presentation on: Decision support system. Decision Making Decisions are made at all levels of the firm. Some decisions are very common and routine but.
Managing Marketing Information 4 Principles of Marketing.
STRATEGIC MANAGEMENT THE ORGANISATIONAL CONTEXT Prof. Dr. Kemal BİRDİR.
Chapter 1 MARKETING IS ALL AROUND US. The Scope of Marketing Marketing is activity, set of institutions, and processes for creating, communicating, delivering,
Revision Chapter 1/2/3. Management Information Systems CHAPTER 1: INFORMATION IN BUSINESS SYSTEMS TODAY How information systems are transforming business.
Marketing II Chapter 2: Company and Marketing Strategy Partnering to Build Customer relationships
ENTREPRENEURSHIP SABIR MALIK LECTURE 07. The Marketing Plan.
Unit F451 Computer Fundamentals Components of a Computer System Software Data: Its representation, structure and management in information.
Consumer Behaviour Bangor Transfer Abroad Programme Consumer Research and the Research Process.
MKIS-MARKETING INFORMATION SYSTEM Presented by Paresh Kumar Rahul Goutham.
01-Business intelligence
Secondary Data Sources
Fundamentals of Information Systems, Sixth Edition
14 Information System.
MANAGEMENT INFORMATION SYSTEM MEHTAP PARLAK Industrial Engineering Department, Dokuz Eylul University, Turkey 1.
Consumer Research - the Research Process.
Chapter 8 The Marketing Plan
Secondary Data Sources
Consumer Research and the Research Process.
Consumer Research - the Research Process.
Identifying Business Opportunities
Accounting Discipline Overview
Lesson 3.2 Product Planning
Presentation transcript:

MANAGEMENT INFORMATION SYSTEM

Introduction Over the past two decades, a transformation to an information society has been taking place, and computers and telecommunications technologies have revolutionised the way that organisations operate. We live in an information age, and no business of any size can survive and compete without embracing information technology. Information has come to be recognised as a resource of fundamental importance to an organisation, in the same way as the more traditional resources of people, materials and finance.

Introduction It is not enough to be merely ‘computer- literate’ in order to become an expert in information systems. It is also necessary to understand how to apply modern technology in a business, commercial or other environment to achieve the goals of the organisation.

Much of the information used by management concerns the internal operations of the Organisation However, external information about the environment in which the organisation exists is crucial to all organisations. Internal and external information

External information may include:- Intelligence gathering about competitors’ activities;Information about population shifts;Economic and social factors; Government legislation.

This type of information is of great importance to managers who are trying to:- shave costs develop new products, or find new markets, Have strategic decisions to make about the future direction of the organisation.

browsing the Internet. attending conferences and meetings, trade reviews and magazines,reading newspapers, through conversations and interpersonal ‘networking’, Information is collected in many ways :-

A formal information system relies on procedures for the:- collecting, storing, processing and accessing of data in order to obtain information.

An international car manufacturing company maintains a database holding:- Other features of the cars Engine & BHP Mileage to be claimed by the companies Price to be fixed for each & every car details of every car that will be made over the next ten years by every other car manufacturer in the world.

Discussion- What database would you like to maintain as an ASP/IP for your need? EXERCISE 8.1

Information flows through an organisation through both formal and informal information systems. Information is also circulated through Department’s newsletters, memos and notice boards. The problem with newsletters and memos is that readers often have so much information to absorb that they quickly forget it. Information flow

Informal ways of gathering information include- face-to-face conversations, meetings, telephone conversations, reading newspapers and magazines, listening to radio and television and surfing the Internet.

The role of a management information system is to convert data from internal and external sources into information that can be used to aid in making effective decisions for:- – The role of a management information system Planning, Directing and Controlling the activities for which they are responsible.

The role of an MIS

To understand how information systems can benefit managers, we first need to examine what the functions of management are and the kind of information they need for decision-making. Management information systems must be designed to support managers in as many of these functions as possible, at following levels of an organisation. What managers do? operational,tactical,strategic

The five classical functions of managers are: 1PlanningManagers plan the direction an organisation is to take, whether to diversify, which areas of the world to operate in, how to maximize profit. 2 OrganisingResources such as people, space, equipment and services must be organised. 3CoordinatingManagers coordinate the activities of various departments. 4Decision- making Managers make decisions about the organisation, the products or services, the employees, the use of information technology. 5ControllingThis involves monitoring and supervising the activities of others.

Discussion: 1.What are the management functions at the level of ASPs/IPs? 2. How could an MIS help Postal managers at various levels to carry out activities of planning, organising, coordinating, decision- making and controlling? EXERCISE 8.2

Management decisions can be classified into two types – Types of decision s tructured u nstructured

Structured decisions are:- SD repetitive, SD routine and SD involve a definite procedure for handling them.

Unstructured decisions on the other hand are decisions which require :- They are often important decisions and there is no set procedure for making them. UD Judgement UD Insight and UD Evaluation.

Making unstructured, non-routine decisions is a process that:- Stages of decision-making takes place over a period of time, and Consists of several stages.

Discussion List 10 decisions of each type (structured & unstructured) taken by the ASP/IPs in their level of decision making. EXERCISE 8.3

The manager who has non-routine decisions to make typically goes through the following stages: 1. Recognition that there is a problem. An information system is useful at this stage to keep managers informed of how well the department or organisation is performing and to let them know where problems exist. STAGES OF DECISION MAKING

2. Consideration of possible solutions. More detailed information may be needed at this stage, or possibly tools such as a spreadsheet which can model the effect of different solutions such as sales increases or decreases etc. 3. Choosing a solution. 4. Implementing the solution. This may involve setting up a new management information system to report on the progress of the solution.

Most decisions do not proceed smoothly from one stage to the next, and backtracking to a previous stage is often required if a chosen solution turns out to be impossible or new information comes to light which offers alternative choices. Making structured decisions – often of an operational nature – is made easier by having an information system which provides the information necessary to make the correct decisions.

Discussion List the departmental MIS being used by the Indiapost Accounts MIS etc….. Other you think need to be built. EXERCISE 8.4

Formal information systems are useful at every level of an organisation. Operational systems provide answers to specific, routine questions on screen or through regular daily, weekly or monthly reports. A manager is likely to need information which comes to light from a new way of analysing the available data, or information from external sources. Desirable characteristics of an MIS

What prompts a new system? 1. The development of a new information system is a major undertaking and not one to be undertaken lightly. Wal-Mart, an American discount store, spent $700m on its new computerised distribution system in the 1980s. The current system may no longer be suitable for its purpose. Changes in work processes, expansion of the business, changes in business requirements or the environment in which the organisation operates may all lead to a reassessment of information system requirements.

What prompts a new system? 2. Technological developments may have made the current system redundant or outdated. Advances in hardware, software and telecommunications bring new opportunities which an organisation cannot ignore if it is to keep ahead of its rivals. 3. The current system may be too inflexible or expensive to maintain, or may reduce the organisation’s ability to respond quickly enough to customer’s demands.

Discussion Is anyone of you already using any Management Information system other than departmental ones? The trainees using MIS may tell about their MIS & experiences to others who are not using any MIS. Exercise- 8.5