BUSINESS DRIVEN TECHNOLOGY Enhancing Collaborative Partnerships Chapter Fourteen: Enhancing Collaborative Partnerships

LEARNING OUTCOMES 14.1 Identify the different ways in which companies collaborate using technology 14.2 Compare the different categories of collaboration technologies 14.3 List, describe, and provide an example of a content management system 14.4 Evaluate the advantages of using a workflow system

LEARNING OUTCOMES 14.5 Differentiate between a groupware system and a peer-to-peer system 14.6 Define the fundamental concepts of a knowledge management system 14.7 Explain the current tools and trends used in a collaborative working environment

CHAPTER FOURTEEN OVERVIEW Collaboration solves specific business tasks such as telecommuting, online meetings, deploying applications, and remote project and sales management Collaboration system – an IT-based set of tools that supports the work of teams by facilitating the sharing and flow of information

THE NEED FOR COLLABORATION Two categories of collaboration technologies: Unstructured collaboration (information collaboration) - includes document exchange, shared whiteboards, discussion forums, and e-mail Structured collaboration (process collaboration) - involves shared participation in business processes such as workflow in which knowledge is hardcoded as rules

THE NEED FOR COLLABORATION Typical collaborative business functions

THE NEED FOR COLLABORATION Collaboration systems include: Content management systems Workflow management systems Groupware systems Peer-to-peer systems Knowledge management systems

Content Management Systems Content management system (CMS) – provides tools to manage the creation, storage, editing, and publication of information in a collaborative environment CMS marketplace includes: Document management system (DMS): The system tracks the editorial history of each document and its relationships with other documents Digital asset management system (DAM): Generally works with binary rather than text files, such as multimedia file types. Places emphasis on allowing file manipulation and conversion Web content management system (WCM): Enables publishing content both to intranets and to public Web sites Integrate content with online processes like e-business systems.

Content Management Systems Content management system vendor overview

Workflow Management Systems Work activities can be performed in series or in parallel that involves people and automated computer systems Workflow management system – controls the movement of work through a business process Many WMSs allow the opportunity to measure and analyze the execution of the process.

Workflow Management Systems Workflow management system features

Workflow Management Systems Workflow process diagram

Groupware falls into two categories: Groupware Systems Groupware – software that supports team interaction and dynamics including calendaring, scheduling, and videoconferencing Groupware falls into two categories: Users of the groupware are working together at the same time or different times Users are working together in the same place or in different places

Groupware Systems Groupware technologies

Peer-to-Peer Systems Peer-to-peer (P2P) – allow collaboration in a shared information space to utilize, add to, or comment on any piece of information

Peer-to-Peer Systems Start This slide offers a brief introduction to Peer-to-Peer systems When in Slide Show view, simply click on the Start button to play the presentation Start

Knowledge Management Systems Knowledge management – involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions Knowledge management system – supports the capturing and use of an organization’s “know-how”

Knowledge Management Systems Intellectual and knowledge-based assets fall into two categories: Explicit knowledge – consists of anything that can be documented, archived, and codified, often with the help of IT Tacit knowledge - knowledge contained in people’s heads e.g. ChevronTexaco use KMS to help the company improve how its teams of employees manage the assets in oil fields by enabling employees in multiple disciplines to easily access and share information the need to make decision. 30% productivity gain, 50% safety improvement, > $2 billion cost reduction

Knowledge Management Systems Why organizations launch knowledge management programs

COLLABORATION TRENDS E-mail is the dominant form of collaboration application, but real-time collaboration tools like instant messaging are creating a new communication dynamic Instant messaging is a type of communications service that enables someone to create a kind of private chat room with another individual to communicate in real-time over the Internet

COLLABORATION TRENDS Instant messaging application diagram

CHAPTER FOURTEEN Opening Case Study Questions Identify which systems Amazon.com could use to collaborate internally Explain which Internet technologies have facilitated the way in which Amazon.com collaborates with both its customers and business partners Describe how Amazon.com could leverage the power of a knowledge management system within its organization

CHAPTER FOURTEEN CASE The Skinny on Knowledge Management at Frito-Lay Frito-Lay built a highly successful knowledge management system on its corporate intranet The knowledge management portal allowed employees a single point of access to multiple sources of information The knowledge management portal was so successful that PepsiCo is deploying it across its three divisions – Pepsi, Frito-Lay, and Tropicana

CHAPTER FOURTEEN CASE QUESTIONS Identify new types of collaboration that Frito-Lay could use to increase its business communication Explain how Frito-Lay can use the portal technology to gain an advantage in its industry Describe how knowledge management and the portal application have changed the jobs of salespeople at Frito-Lay