‘Cash is King’ Mohamed Samee Khan Channel Head - SAP MENA Channel Head - SAP MENA

©2013 SAP AG. All rights reserved.3 Most Businesses Strive for the Same Thing Roadmap to Better Profitability and Growth

©2013 SAP AG. All rights reserved.4 75% of global workforce will be Millennials We are entering into a new era of unprecedented change across a multitude of dimensions 5 billion people worldwide will become middle class 50% of the world’s population will live under water shortage 1.3 billion people on business & social networks today 50 billion connected devices and “internet of things” by 2030 Rising Customer Expectations A Dramatically Changing WorkforcePressure on Resources Network Effect/Explosion in Structured and Unstructured data

©2013 SAP AG. All rights reserved.5 These changes unveil new areas of opportunity for businesses to innovate and grow business leaders believe that customer experience is the next battleground increase in operating margin in retail leveraging Big Data as the new resource higher operating margin than the ones with poor employee engagement higher sales & margins when effectively running a networked enterprise 71% 3X 60% 50%

©2013 SAP AG. All rights reserved.6 Cloud Abundance of cost- effective computational power and storage Mobile The new de facto standard in business interaction Transformational technologies offer significant potential to drive business innovation Social Connected business and social networks Big Data Real-time analytic for behavioral and predictive insights More than 60% of CEOs expect 15-50% of their earnings growth in the next 5 years to come from technology-enabled business innovations. – McKinsey study, 2013 ” “

©2013 SAP AG. All rights reserved.7 40% executives worry that their organizations will not keep pace with technology change and lose their competitive edge. – McKinsey study, 2013 ” “ Drive business innovation Keep the lights on IT Environment Collapse redundant infrastructure layers User Experience Engage front line employees/customers 28% 72% Consumption For immediate business impact Forrester IT Survey, 2013 Complexity built up over decades limits the ability to innovate; radical simplification is needed to unlock the potential. Drive business innovation Keep the lights on

©2013 SAP AG. All rights reserved.8 Aligned, Agile, Predictive Single Source of Truth Real Time Processes Dynamic Planning and Analysis Real Time Insight for a Volatile World ©2014 SAP AG or an SAP affiliate company. All rights reserved.8

©2013 SAP AG. All rights reserved.9 SAP HANA REALTIME DATA Platform AnalyzePredictSense Industry Innovation Business Applications Cloud Mobile & device Store DatabaseAnalyticsMiddleware SAP is the only company bringing it all together.

©2013 SAP AG. All rights reserved.10 Single System to Streamline Your Entire Business Uniform Data Across All Your Systems Integrate All Critical Business Functions Eliminate Duplicates & Redundancies Workflow Alerts Help You Focus on The Important Strengthen Customer Relationships & Loyalty Integrated CRM Complete 360 o View of Your Customers Make Better, More Informed Decisions A Single Source for All Business Information Centralized management of reports and layouts enhances user productivity Integrated Reporting based on industry standard Crystal Reports

©2013 SAP AG. All rights reserved.11 Top 10 Reasons Small and Midsize Enterprises (SMEs) Choose SAP to Help Transform their Business

Embrace the challenge. Lead with innovation. Lead your industry.