INTRODUCTION Who am I? Sales agent to Company Chairman over 30years service to Bart Spices

BART SPICES VISION BART IS AN INDEPENDENT SUSTAINABLE COMPANY – THAT HELPS PEOPLE ENJOY FOOD

INDEPENDENT – because we own the company SUSTAINABLE – because we are profitable and can continue to re- invest in the business We help people enjoy food by putting recipes on every jar

How Bart Spices began Started in a garage in Henleaze, a residential area of Bristol by Reg and Josephine Bartlam The business flourished, financed by strong cash flow generated by running two regional trade shows and profitable sales agencies in the kitchenware category

How Bart Spices began (cont) The first food customer was Waitrose and Sainsburys followed a few years later. At this point the company parted with the gift trade and invested in manufacturing equipment to enable efficient jar filling

Our Values Bart has been an Investor in People for over 10 years and has engaged successfully in our community Service, Convenience and Innovation are at the core of the company’s values

Service Community Consumer Customer

Service Community Talks to interest groups Support for holiday playschemes Support to local charities Cash and raffle prizes Bristol Organic Food Festival

Service Consumer 40,000 free recipe books Weekly recipe information on Website Online Foodhall Newsletter Prompt response to all consumer queries

Service Customer There is a daily Service level meeting at 9.30am attended by all departments and any discrepancies from the previous day are discussed Potential shortages are then explored to maximise the Service Level for that day

Convenience Ten years ago scratch cooking would not have been considered convenient by many. However using the skills of food writer Lesley Mackley many Bart Spices recipes can be completed within 15 mins

Innovation Used to be second place, but is a word much eroded like authentic. Bart Spices strive to add value throughout the supply chain and especially to the consumers experience of cooking NPD aims to deliver accessible ingredients

Staying Ahead as a Specialist Spice Supplier The original Bart Spices niche was to sell spices in their whole form when most was only available as powder. We rode on the crest of Delia Smith’s insistence on freshly ground pepper

Staying Ahead cont. Freeze Dried Herbs Green in colour and fresh to taste were pioneered in the early 80’s and have earned the business a good niche with the consumers

Staying Ahead cont. Organic Herbs and Spices These are beginning to displace conventional ones in the mass market as retailers have developed their own brand offerings Bart Spices has always been able to respond quickly to fulfil consumers interest in ‘queer gear’ from Asafoetida to Star Anise

Fairtrade as a point of difference Following a long dialogue with Traidcraft, Bart began relationships in French with a Co- operative in the Comores Islands. It was a shaky start and political instability made for a tricky supply chain However, this was the bridge head which led Barts to introduce Fairtrade Spices to the shelves of the multiples This has been followed by tropical spices from a Co-operative in Sri Lanka which the Bart team visited early in 2007

CINNAMON PEELING

NUTMEG SORTING

PICKING PEPPERCORNS

VANILLA PODS

From Vanilla to beyond – a peek into the future To date Bart Spices have replaced conventional spices in the market with Fairtrade ones at the same retail level. So increasing the scope becomes progressively more difficult as serious margin erosion can only be partially offset by distribution gains. Retailers indulging in ‘roll backs’ without any dialogue further reduces the scope for product development

From Vanilla to beyond – a peek into the future Bart has offered a wider scope to retailers than has been taken up. Mainly due to the potential retailer profit loss in the category Be inspired visit: bartspices.com

NEW FAIRTRADE PRODUCTS