Jenn McAninch, Cassandra MacDonald, Adam Bushert, Adam Anger

 Provide customer’s with quality shoes for reasonable prices  Create incentive to buy through high retailer support and rebates  Increase revenues and meet our investor’s expectations

YearEarnings Per Share Return On Equity (ROE) Credit RatingImage Rating Stock Price Targets Year A Year A62 Year A64

Our beginning strategy Our ending strategy

 Originally, we pursued a lower cost, medium quality strategy in all geographic regions  Exited the private label market when we found we could no longer compete with falling shoe prices  Focused on selling only branded footwear

 Did not expand production facilities  Utilized plant upgrade options in beginning years to reduce reject rates, improve productivity, and increase S/Q rating  Keep reject rates low/average  Run plants at full capacity (120%)

 Focused on keeping $ per pair produced low, and productivity high  Labour Cost per Pair  Average investment in TQM/6 Sigma  Total Compensation for workers was average overall N.ALowAverageHighCo. F Year Year

 Never acquired unnecessary debt ex; Loans  Maintained solid credit rating ex; Maintained our initial production facilities (in turn not acquiring bad debt and increasing our credit rating)  Repurchased stocks; in order to increase Stock Price, ROE & EPS

 Continue with High Rebates and Retailer Support  Strive to increase Image Rating by raising S/Q, TQM, Corporate Citizenship

 Companies Cuddyz & E Athletaworx; Purple: E Athletaworx Green: Cuddyz Red: Footwear INC.