SWOT analysis on Amazon.com and O’reilly sales using facebook.com.

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Presentation transcript:

SWOT analysis on Amazon.com and O’reilly sales using facebook.com

A SWOT analysis on Amazon.com We are using a Swot analysis for the site “Amazon.com” to assess what positive and negative attributes the company has, using this analysis we will create an action plan for the company to point out and improve weaknesses and threats and better protect against any external hindering that may occur.

Strengths Online Company Popular Small but talented Internal crash protection New technology

Weaknesses No physical store Stock market Website layout

Opportunities Public stock market Collaboration Item stock Sale advertisements

Threats Internet Keeping ahead of the competition Monopolizing Tax

Summary Overview of the SWOT analysis. What's good and what's not. What can we do to improve?

Amazon.com – A questionnaire on usability. 1) How do you feel about purchasing from an e-commerce website? 2) Have you ever purchased from amazon.com? 3) If yes, were you satisfied with the process that you went through to purchase that item? 4) How do you feel about the layout of the website? 5) Could it be improved? 6) If yes, would you purchase from the site using a new layout?

O’Reilly and Facebook.com Questionaire 1)Do you know O’Reilly media? 2)Do you feel safe buying off the internet? 3)How often do you click on adverts? 4)What would you say O’Reilly Media should do in order to become more interesting?

Amazon.com vs. O’Reilly Facebook members O’Reilly - 1,700 Amazon.com – 6,753