Media Pack

421,000 Women 401,000 Men 822,000 Total Population Our Coverage Talking to people across the region

Local, engaging, trusted… TFM provides the most local, relatable and entertaining shows, balanced with the best variety of the biggest chart hits. A typical TFM listener is aged between 25 & 45. They lead a fast-paced, busy life, working hard and playing hard. Their social scene is important with weekends for friends and family.. Proud of their North East roots, their home and family.

TFM Speaks to 154,000 people every week

TFM Population (000s) Week Reach (000s) % Reach19%24%35%36%17%4% Average Hours Week Reach (000s) week reach %30%37%54%53%29%8% 13 Week Reach (000s) week Reach %39%48%67%65%38%10% Watch our audience GROW! Source: RAJAR, TFM TSA, 6 months ending June 14

It Works! TFM is an essential part of our marketing programme; we use it strategically for promotions, events and sponsorships. Using radio has enabled our recall figures to reach over 60%, which is higher than any other media we have ever used! I found TFM really great to work with. Fab ideas and very professional. I was absolutely amazed when I opened my shutters to find people waiting; sales were 30% higher than projected. Anyone thinking of advertising with TFM my advice would be to do it and stick with it, it will be the best advertising you ever do The Fashion Show organised and ran by TFM was a great success with some stores having complete sell outs of products within 15 minutes of showing on the catwalk, other stores had customers asking, “is this the dress from the Fashion Show?” Food outlets noticed a considerable uplift in sales. The whole event was organised and very professional from start to finish. The Street Team did a great job in motivating the crowd. Once people heard us on the radio they realised that we are a big, professional, local company. Radio has done this! Advertising on TFM radio led to an increase of enquires and this has helped to open more doors for our sales reps. Go for it! Advertising on TFM will work for you.

Source: RAJAR, TFM TSA, 6 months ending June 14 Weekly reach (000’s) *stations marked with an asterisk do not cover the whole of the total survey area

Source: RAJAR, TFM TSA, 6 months ending June 14 Total hours by station *stations marked with an asterisk do not cover the whole of the total survey area

Source: RAJAR, TFM TSA, 6 months ending June 14 Market share by station *stations marked with an asterisk do not cover the whole of the total survey area

83,000 people Every single month! Your campaign will hit every one of them Through our digital platforms we talk to

E-Shot On Air Promotion Off Air Promotion Bespoke Events Idea generation Startup (dialog & tender) Media Bus Research Online Outside Broadcast Creative Sponsorship Social Media Advertising Campaign Solutions for Every Challenge Full Creative Media Services

At the Heart of Our Community Cash for Kids raises funds for sick, disabled and underprivileged children across the North East. In 2013 the charity raised £1 million supporting 30,359 local children. 81% of UK consumers agree that they are more likely to buy a product associated with a cause they care about. The 2 causes that draw the widest support from the general public are medical research and children/young people. Your chance to do this locally whilst still promoting your brand. Cash For Kids puts a programme of sponsorable events on across each year to raise funds and our listeners love them. With our charity Cash For Kids