© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 1 © 2013 Cisco and/or its affiliates. All rights reserved. 1 Just Switch It – Data Center Migration from Catalyst to Nexus Switches in Data Center Partner Presentation November 2013v1.2
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 2 Context Latest industry trends Demands on DC network Why Upgrade and Why Now For Customers For Partners Refresh Opportunity Program Highlights Offers Highlights / What is New Call for Action – Next Steps Additional Details
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 3
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 4 Catalyst Family CampusData Center Nexus Family Nexus 9000 Nexus 7000 Nexus 5000 Cisco Nexus 3000 Nexus 1000V / AVS Nexus 2000 Catalyst 4500E w/ Sup 8-E Catalyst 3850 Catalyst 3650 Catalyst 2960-X/XR Catalyst 6880 Catalyst 4500 E Catalyst XL Catalyst 6500 E Nexus 6000
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 NETWORK AT THE CENTER TECHNOLOGY TRANSITIONS Mobile MOBILEMOBILECLOUDCLOUD NEW BREED OF APPS DATA & ANALYTICS INTERNET OF THINGS BUSINESS IMPLICATIONS Mobile GROWTH & PRODUCTIVITY NEW BUSINESS MODELS EXPERIENCE EXPECTATIONS GLOBALIZATIONGLOBALIZATION SECURITY & COMPLIANCE
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6 DC IP Traffic Surge Global data center IP traffic will nearly quadruple over the next 5 years Cloud IP Traffic Surge Global cloud IP traffic will increase six-fold over the next 5 years DC Traffic East-West Within data center 76% Workloads on Servers Nearly 2/3 will be processed in the cloud by 2016 Mobile Device & Apps Surge 3x More Devices / IoT 77 Billion Apps downloads in 2014 Distributed, Database & Enterprise Apps 80% of enterprise Apps delivered as a service today
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 Simplify Management and Operations Deliver Scale/Performance for the Cloud & Beyond Align with Apps Requirements
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 Need to Upgrade Old Datacenter Switches
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 9 Multi DC & Cloud Prepare for the Cloud Enterprise Apps & Big Data Meet Enterprise Apps & Big Data Demands Up to 83 Tbps Switching Capacity Up to G, G or G 200ns Latency100K+ 10G Fabric ports DCI Innovations
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 10 Simpler Way to Scale Flexible Nexus Deployments Lower Costs & Footprint $ Fabric Based Architectures Broad Portfolio Options FEX Technology Dynamic Fabric Automation (DFA) 10/40 G FCoE, Unified Ports DCI Innovations
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 11 Most Extensible Controller Arch. Software Upgradable to ACI & DFA Open APIs Open Ecosystem Investment Protection Bringing your Network Closer to Applications Hardware + Software Physical + Virtual Network + Compute Apps Multi-layer API Programmatic APIs VirtualOverlays Virtual Overlay Apps SDN DEVICE Controller Apps Controlle rs and Agents Open, Programmable Networking Supporting SDN and More
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 12
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13 Compelling Offers Available Now, But Not Forever! Ensuring the right capabilities are built-in to address data center requirements Many deployed switches are EoL/EoS Transform your data center into a competitive differentiator for your business Speed of Change Stakes are High Trends are Happening Now End of Product Life Cycle Be Proactive Transform Your Business Customers that have installed Nexus to meet these DC trends experience lower TCO benefits C C
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14 Large Install Base Ready for Refresh If We Don’t, Competitors Will Aggressive & Simplified Offers Virtualization, Cloud, Apps Agility, Simplicity of Network are Top of Mind First Mover Advantage Refreshed Highly Differentiated Cisco Portfolio Limited Time Offers to Maximize Partner Profitability Better Account Control Align with Customer Trends Architecture Based Selling Highly Differentiated Portfolio P P
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 15
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 16 $1.6 Billion Catalyst 6500 Install Base LDoS in FY13-15 $4 Billion Catalyst 2-5k Install Base EoS FY13-15
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 17
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18 Catalyst 2K, 3K & Competitors Campus Fixed Access Install Base Catalyst 3850, 3650, 2960-X Catalyst 4K Non-E & Competitors Campus Modular Access Install Base Catalyst 4500E with Sup 8-E or 7L-E Catalyst 6K Non-E & Competitors Campus Backbone Install Base Catalyst 6800, 6500E with Sup 2T a/b/g Access Point Install Base ac/n Access Points Catalyst 6K, 4K, 3K, 2K Data Center Install Base Entire Nexus Portfolio WiSM, 4400, 2100 MSE 3310 & 3350 Wireless Controller Install Base WiSM-2, 5760, C3850, Flex 7500 MSE 3355 NEW ProductsOLD Products For Catalyst / Wireless Controller Details, refer to EN JSI DeckEN JSI Deck
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 19 Datacenter Switch Solutions Innovation & Investment Protection Across Entire Nexus Portfolio Aggregation/SpineCore/BackboneAccess/Leaf Nexus Use Case Enterprise Apps (MSFT, ORCL, SAP) Private/Hybrid Cloud & XaaS Big Data High Frequency Trading LAN/SAN Convergence Web 2.0/MSDC BC/DR & DCI Recommendations subject to whether project is greenfield or brownfield, and timing wrt qualified existing standards. Recommended Solution Nexus 7K Nexus 9K Nexus 7K Recommended Solution Nexus 9K Nexus 6K/7K Nexus 9K Nexus 6K/7K Nexus 6K Nexus 9K Nexus 6K/7K Nexus 9K Nexus 6K/7K Nexus 7K Recommended Solution Nexus 2K, 9K Nexus 2K, 5K-7K Nexus 9K Nexus 3K Nexus 3500 Nexus 3K, 9K Nexus 2K, 5K-7K Nexus 3K Nexus 9K N/A
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 20 Product Bundle Promotions Up to 43% Technical Services Promotion for migration 10% Discount Unified Fabric Discounted Offers Up to 50% Technical Service Portability Carry over unused service term Deferred Payments Up to 6 months, through Cisco Capital Financing Benefits Offers Higher Credit for Retired Equipment with Simple Process Up to 18% C C
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 21 Product Bundle Discounts Up to 50% VIP-22 Rebates Up to 10% Simplified & Aggressive TMP Program Honor based return of old equipment, Simplified fixed credits up to 18% Technical services discount 10% Consistent TMP Structure From Cisco to Cisco up to 12% From Competitive to Cisco Up to 18% Benefits Offers Collective Power of Promotions Nexus TIP/OIP + TMP +VIP-22 + Services + Bundles P P Data Center Switch Migration Services Nexus 7K and Nexus 9K Fixed price Migration Service Technical support contract transfers
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 22 TIP/OIP Incentive of up to 50% Migrate NonE Cat6500 to Nexus 9/7/6/5K TIP/OIP Incentive of up to 50% Migrate NonE Cat6500 to Nexus 9/7/6/5K TMP Program Example: Front End Discounts Back End Rebates VIP-22 3 N7K Common Equip. Bundles 6% No Change in program List Price Reduction List Price Reduction N6K/N5K Chassis 6% Line Card/Service Modules 4% N7K Software License 6% N3K Chassis 6% N6/5K Software License 6% or 10% Trade To Credit Uplift up to 12% Shared with Customer * Contractual Discount: example 42% Total Discount with 12% TMP off list. Net Partner Price = $19,000 Total Discount 50% of list Net Partner Price = $25,000 Sample Config list Price = 50,000 Contractual Discount at Gold or 42% off list * Net Partner Price = 29,000 List Price Reduction Not restricted to Gold partners only Final TMP credit Uplift may vary 3 See VIP SKU list for actual rebates Note N9500 and N9300 will be added to VIP 22 ** Channel Ops has a max combined discount for xIP + TMP…this may exceed that maximum
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 23 Nexus 7K Software Bundles up 50% Disc when purchased with Nexus 7000/7700 Bundles Nexus 7K Software Bundles up 50% Disc when purchased with Nexus 7000/7700 Bundles List Price Reduction N7K-SBUN-P2T2 = $25K N7K-C7004-5LB-P2T2 = $18K N77-SBUN-P2T2 = $25K Eligibility: Must be identified as Just SwitchIT Opportunity Certificate of Destruction Must upgrade to Nexus 9K/7K/6K/5K N77 bundle will be NPH New Bundles All N7K Common Bundles and Save up to 43% Savings Leverage Existing Common Bundles All N6K Common Bundles and Save up to 28% Savings All N5K Common Bundles and Save up to 22% Savings All N9K Common Bundles and Save up to 28% Savings Include N1K plus N5/2K or N6/2K bundle and Save up to 40%
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 24 TMP Discount on Technical Services Up to 6 months* Cisco Capital Financing (*depending on location) Get SMARTnet for Less Removing Budget Barrier Payment Deferral Advanced Services Flexible & Attractive Offers Fixed Price & Fixed Scope Up to 10 %
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 25 Data Center Migration 10% Discount applies to multi-year contracts
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 26 Proven Delivery CapabilityWorldwide Expertise Worldwide Presence Accelerate Time to Value Delivering Unique Cisco Insight Plan Build Manage Cisco Nexus Planning and Design Service (Custom SoW) Data Center Optimization Service Unified Fabric Optimization Data Center Optimization Service Unified Fabric Optimization Custom Scope, Price dependent upon your requirements Cisco Nexus Design Service (Fixed Price & Scope) Data Center Optimization Service Unified Fabric Optimization (Fixed Scope) Data Center Optimization Service Unified Fabric Optimization (Fixed Scope) Fixed Price and/or Fixed Scope Cisco Nexus Implementation Service (Fixed Price & Scope) Network Size – Defined in a Custom SoW Network Size – Either up to 2 Nexus 7000 Switches, OR up to 7 Nexus 7000 Switches Nexus Accelerated Deployment (Fixed Price and Scope – for N9K) Nexus 9K Accelerated Deployment & Quick Start Svcs (Custom SoW)
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 27 Nexus Design Service Nexus Implementation Service Customer Objective Nexus planning and design service for very small target deployment Nexus planning and design service for small target deployment Nexus Implementation service for very small target deployment. May also apply to repeatable implementation "POD" deployed progressively in larger deployment Nexus Implementation service for small target deployment. May also apply to repeatable implementation "POD" deployed progressively in larger deployment Scope Summary Up to 2 Nexus 7000 switchesUp to 8 Nexus 7000 switchesUp to 2 Nexus 7000 switchesUp to 8 Nexus 7000 switches Part Number ASF-DCV1-NEX-PD-AASF-DCV1-NEX-PD-BASF-DCV1-NEX-IMP-AASF-DCV1-NEX-IMP-B Service Activities Project Management High Level Design Development Low Level Design Development Project Management Test Plan Development Network Implementation / Migration Plan Test Plan Execution Implementation / Testing Support (onsite) Implementation / Migration Support (remote) Knowledge Transfer Timeline (onsite) 13 days DC/V Consultant; Combination of On-Site and Remote ; Project Management (3 days) 20 days DC/V Consultant; Combination of On-Site and Remote ; Project Management (4.5 days) 16 days DC/V Consultant; Combination of On-Site and Remote ; Project Management (4.5 days) 25 days DC/V Consultant; Combination of On-Site and Remote ; Project Management (6 days) Notes: Partner ordering Order on Cisco.com Ordering Tool * Can be resold by Tier 1 and Tier 2 partners
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 28 * Can be resold by Tier 1 and Tier 2 partners
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 29 Ready Familiarize with “Just Switch It” Go Close the Deal Set Start Customer Conversation Create Customer Offer Close the Deal Website - URL Tools & Offers Start Conversation- Why Upgrade Assess & Discover
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 30
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 31 Unified Access Catalyst Switches, Cisco Wireless Speed Transitions Data Center Networking Nexus Switches Trends BYOD & Mobility Programmability IT Simplicity Context Based Security Application Awareness Nexus Portfolio Catalyst Switches APs & WLC Access: /a/b/g to.11ac Fast Ethernet to Gigabit Ethernet Backbone: Gigabit Ethernet to 10G &40G Access: Gigabit Ethernet to 10G Aggregation & Core: 10G to 40G/100G
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 32 Trade From Current Switching Trade To Nexus in Datacenter C2940, C2950, C2960-S -C, C2970, C2975, 2350, 2800, 2900 Nexus 3000, Nexus 5000, Nexus 2000, Nexus 9300* C3750, C3750-E, C3750-X, C3750v2, C3560, C3560-C,C3560-E, C3560-X, C3550 Nexus 6000, Nexus 5000, Nexus 3000, Nexus 2000 C4500, C4000 and C4200 Nexus 6000, Nexus 5000, Nexus 7000, Nexus 7700, Nexus 2000, Nexus 9300* C6000, C5000 Nexus 7000, Nexus 7700, Nexus 6000, Nexus 5000, Nexus 2000, Nexus 9500 C4900 Nexus 3000, Nexus 3500,Nexus 6000, Nexus 5000, Nexus 2000, Nexus 9300* *Nexus 9300 will be added to GPL - TBD
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 33 Optimizes datacenter fabric to help: Fully exploit capabilities of Cisco Nexus family of switches Improve flexibility, resilience and operations performance Coordinate change management across IT organizations Reduce capital and operating expense Components can be selected to meet customer’s specific needs Each component comprises a fixed scope and deliverables
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 34 Optional Activities for Nexus Optimization Nexus Network Assessment Nexus Architecture Review Nexus Advanced Feature Assessment Nexus FCoE Support Nexus Security Assessment Nexus Fabric Path Assessment Nexus Business Continuance Review Nexus Virtualization Design Review General Support Test Plan review Proactive Software Recommendation Report Scheduled Change Support Ongoing Design, software and Project Management Support Remote Knowledge Transfer Sessions
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 35 What It Is: Customized planning and design service Delivery: Cisco engineers, solution architects, and partners Service Activities Nexus Network assessment to identify gaps Implementation and migration planning and support High-level and low-level design development Remote knowledge transfer sessions Deliverables Assessment report with recommendations Implementation and migration plan and assistance High and low-level10 Gigabit Ethernet/FCoE architecture designs Leading practices recommendations and assistance in loading configurations Management architecture and integration plan Remote knowledge transfer sessions on Cisco NX-OS and FCoE
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 36 Overview Technical Advice and Guidance for smooth integration of Nexus 9000 in customer’s environment 3 day On-Site by Technical consultant High Level Use Case/Design Discussion Outcomes Share best practices and knowledge with the client Increase customer’s competency and speed to optimize the Application Centric Architecture in their environment Customer gains valuable expertise by having direct access to Cisco consultants
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 37 Overview Define business and technical objectives, Use Case alignment, current & future state Assess data center ecosystem (server, network, storage and virtualization) Functional specs, design, test plan, acceptance criteria Support Customer Team during validation Knowledge Transfer Outcomes Blueprint for Application Centric Infrastructure Accelerate time-to-value attainment and production Deliverables Design Document Configuration Migration Operations Guideline Custom Script Development Knowledge Transfer
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 38 ProductFCS DateEnd of Sale DateEnd of Support Date Catalyst 6500 non-E Series Supervisor Engine 1Year 1999Mar 2005Mar 2010 Catalyst 6500 non-E Series Supervisor Engine 2Year 2001Nov 2007Nov 2013 Catalyst 6500 Supervisor Engine 720 3AYear 2003Dec 2009Dec 2014 Catalyst 6500 Supervisor Engine 720 3BYear 2004Jan 2013Jan 2018
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 39 ProductFCS DateEnd of Sale DateEnd of Support Date Catalyst 2950Dec 2002Oct 2008Oct 2013 Catalyst 2960GMar 2006Jul 2012Jul 2017 Catalyst 2960Sep 2005Shipping Catalyst 2960-SMar 2010Shipping Catalyst 3560-X-Shipping Catalyst 3750-G-Jan 2013Jan 2018 Catalyst 3750-X-Shipping Catalyst 4500 non-E Series Supervisor Engine IV-Jul 2010Jul 2015 Catalyst 4500 non-E Series Supervisor Engine V-Jul 2010Jul 2015 Catalyst 4500 non-E Series Supervisor Engine V-10GE-Feb 2013Feb 2018 Catalyst 4500 Supervisor Engine 6-E-Mar 2014Feb 2019
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Partner Confidential 40 Thank you.