Can public libraries & their users benefit & profit from Europeana ?

Agenda: Europeana Primary Users Collections Cooperation & Collaboration with Public Libraries

“Digitisation and online accessibility are essential ways to highlight cultural and scientific heritage, to inspire the creation of new content and to encourage new online services to emerge. They help to democratise access and to develop the information society and the knowledge- based economy”

objects accessible via their metadata

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AGGREGATE DISTRIBUTE FACILITATE ENGAGE 4 Europeana Strategic Plan

become THE trusted source for cultural heritage AGGREGATE Expand the networkSource content Improve data quality

1 SOURCE CONTENT Bring in more masterpieces More 3-D Audio-visual

3 IMPROVE DATA QUALITY Implement quality improvement plan Support partners with Ingestion Tooling Publish metadata as Linked Open data

2 EXPAND THE NETWORK Extend Council of Content Providers & Aggregators to 200 partners Create new workgroups under Council of Content Providers & Aggregators Implement new data agreement

FACILITATE Support cultural heritage sector through knowledge transfer, innovation & advocacy Strengthen advocacy Share knowledge Foster R&D

3 STRENGTHEN ADVOCACY Improve Persistence of Data Display rights information Promote Open Licenses, Open Linked Data Advocate support for digitisation, access and preservation of cultural heritage

Make heritage available wherever they are whenever they want it DISTRIBUTE Upgrade portal Develop partnerships Put content in user workflow

2 IN WORKFLOW Refresh Hompage Get content into Public Library systems Organize Competitions Develop Widgets

3 PARTNERS partners in Education Partners in Tourism Partners in Access

cultivate new way for users to participate in their cultural heritage ENGAGE

1 ENHANCE EXPERIENCE Experiment with UGC projects Search Engine Optimisation Define target Audiences and requirements

2 SOCIAL MEDIA Develop ‘Social Objects’ Social Media Optimization These are themes where we ask for digitisation, UGC campaigns, exhibitions, viral videos, competitions etc EG Citylife – including monuments, Art Nouveau examples or Famous – around people, events, places

3 NEW RELATIONSHIP

Customer Segmentation

Public Librar y

User Profiles Maria (25) Teaches History, Lives in suburb Likes museums, travel, historical novels. Uses Facebook personally and professionally Internet use is based on recommendations and peer reference Jukka (43) Ethnomusicologist, works at University Lives in University town Travels to music festivals and concerts Personal and professional networks related to work Strong IT skills Heavy user of social networks, Twitter etc.

User Profiles William (53) Office Manager Lives in small village, interested in local history, genealogy Uses TV, Newspapers and Internet but only trusted websites and forums related to personal interests Peter (15) Lives in capital city Likes computer games and role playing Spends 20 hours a week on internet, mostly via mobile phone, Google first access point Was told to use Europeana for a school assignment

Usage takes off!

1.Content Development Strategy

document_library

Providing easiest possible access to content Targeting collections to meet user needs Putting content into the workflow of the user Creating a European Information Space Cultivating areas of subject strength Enabling User Generated Content Providing easiest possible access to content Targeting collections to meet user needs Putting content into the workflow of the user Creating a European Information Space Cultivating areas of subject strength Enabling User Generated Content Encourage minority collections Quality top priority Collaboration to meet user demand IPR

1. Europeana & Public Libraries

Europeana needs public libraries for at least 2 tracks in its strategy: Distribute & Engage

Make heritage available wherever they are whenever they want it DISTRIBUTE Upgrade portal Develop partnerships Put content in user workflow Via the public library Be part of new project proposal Europeana Awareness

Aggregating content and resources, Development of affordable, accessible learning environments, Business Models for future sustainability of digital resources, Crowd sourcing of information on content provided Dissemination of the use of Europeana as a free resource and of the project. Public Libraries & Europeana Project Proposal

cultivate new way for users to participate in their cultural heritage ENGAGE Encouraging e inclusion User Generated Content Creating new relationships

Luisa Arndt

Workgroups: 1.User Engagement 2.Financial Sustainability 3.Ethical 4.Technical 5.Legal Workgroups: 1.User Engagement 2.Financial Sustainability 3.Ethical 4.Technical 5.Legal We need: Public Libraries, Research Libraries, National Libraries to Join

And the CCPA has money from the Europeana v1 and v2 to help your travel etc.