Bring Home a Friend A Kerala Tourism Initiative

Bring Home a Friend, Objective Involve NRKs and Malayalee Associations in promoting tourism into the State Develop a web based platform linking NRKs, Malayalee Associations, Service Providers and the Tourism Department Facilitate NRKs to invite their friends to visit Kerala

Project Stakeholders Friends NRKs Service Providers Dept. of Tourism Malayalee Associations

Bring Home A Friend, Project Outline Register in the system through Malayalee Associations NRKs can invite their friends from abroad to Kerala through the system Service Providers will be featured in the System Reward points will be given based on holidays taken by one’s friends through the system NRKs can redeem credits against travel tickets etc A percentage of the revenue will be transferred to a special fund for providing benefits to the NRK The exact mechanism of fund transfer and redemption to be finalized

Project, Advantages NRKs can benefit commercially by recommending and bringing their friends to Kerala Kerala Tour Operators will get access to a big market of potential travellers Kerala will receive increased tourist arrivals

NRK Friend Service Provider Promotional Code Trade EnquiryQuotes Malayalee Association Request for Introduction Introduction by MA Process Flow

Service Provider Page, Functions Registration –User name and password to log in –Can create their own profile in a given format –Can list various packages in the profile –Profile will be displayed in the Portal NRK can select a few Service providers They will appear as ‘Featured Service Providers’ (FSP) when the foreigner friend logs in

Service Provider, Registration

Service Provider, Profile

Service Provider, View Packages

NRK Page, Functions Registration –Register with the Portal –Authentication by Association –Approval by Tourism Dept. (System Administrator) –Assign a username and Password –System provides a promotional code using which he can invite his friends to visit Kerala Select videos, photos, content etc from the available list –Will appear as featured items for the traveller friend to view

NRK, Registration

NRK, Home Page

NRK, Featured Service Providers

Friend Page, Functions Invitation –NRK can enter the id and few other details of the friend –The system will generate and send out an invite to the friend Registration –Friend can open the registration page by clicking the link provided in the . –Enter the Promotional code to register with the Portal –Can also create a specific user name and password Friend’s Home page will have the featured items –Videos, photo gallery etc –Featured Service providers –Can view more of any item by clicking the ‘More…’ button

Friend Page, Functions Friend can either select from the standard packages or ask for tailor made packages Requirement for tailor made tour plans can be sent to the Service Providers There will be interfaces for both in the system Can send requirements to a selected list of Service Providers or all of them All Communications are channelled through the System

Friend, Registration Step - 2

Friend, Home Page

Friend, Enquiry About a New Package

Friend, View Quote (With accept or reject option)

Completing the Loop Service Provider can send a final quote using a template in the Portal Traveller Friend can now send acceptance to the Service Provider using a Template. Service Provider will send an invoice with travel dates, amount, tour itinerary etc Intimation of the confirmed tour package will be sent to the NRK also Traveller Friend has to make payment online

Feedback Mechanism System will send an to the traveller with a link to feed back form Traveller can do rating of the service providers

Crediting Points Points will be credited to the NRKs based on the trips taken by their friends Amount based on the credit points will be transferred to a special fund from the online advance payment. If the travel is cancelled or altered there will be a reconciliation facility to make adjustments

Credit Points

Redemption of Points Traveller Friend can redeem credit by ordering mementos from the emart NRK can redeem credit by availing air/rail tickets through Travel Agencies registered with the system Other methods of redemption can also be considered Redemption will be online

Taking it forward.. Allocation of Credit Points – Criteria Redemption Online payment gateway provider Rating of Service Providers - Criteria

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