The AIR MILES Reward Program An introduction to Canada’s premier loyalty program

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All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited. 2

3 ProprietaryPartner Coalition 3 Loyalty Program Models

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited. 4 Benefits of a Coalition

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited. Coalition examples around the world 5 United Kingdom Netherlands Spain Middle East Germany United Kingdom Italy New Zealand Brazil Australia

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited. 6 Only one card to carry and earn across all payment methods. Everyday shopping in key categories. Fastest time to redeem, with over 1200 reward options. Frequent, relevant communications make it easy to participate in all channels Canada’s AIR MILES Reward Program

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited. 77 AIR MILES - Quick Facts  98% aided awareness  1,000 swipes a minute, 24/7  28 million visits and 300 million page views on  Canada’s largest permission-based database

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited. 88 AIR MILES - Quick Facts  Over 38.0 billion AIR MILES reward miles issued to date  Over 1200 Reward options from hundreds of Rewards Suppliers  More than 9.0 million AIR MILES reward redemptions in 2009  Customer Care Centre receives 15,000-20,000 calls daily

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited. Increased Sales from Existing Customers Multiplier Effect: The more Sponsors shopped by a collector, the more that is spent at each Sponsor.

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited. Acquisition of New Customers  Sustained acquisition gains  Close to double digits even after 15+ years of participation

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited. 11 Collector Profiles Family Focused on their kids Time-starved, value conscious Active across grocery, gas, pharmacy, credit card. Redeem for family activities, gift certificates, day trips Boomer Focused on health and wellness Enriching life experiences Active use of credit card shopping at pharmacy, hardware, grocery Reward priority is travel and luxury goods

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited. 12 1:1 Direct Mail

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited. 13 Rewards Enticement

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited. 14 Online Community

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited. 15 In Store

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited. 16 Integrated Promotions

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited. 17 Benefits of the AIR MILES Reward Program

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited. 18 Loyalty Lessons Learned

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited. 19

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited. 20 “Many thanks to the 2009 AIR MILES Mile-ionaire contest!! My wife and I enjoyed a trip to Indonesia in March and April where we visited our daughter, son-in- law, and only grandchild. It was a trip of a lifetime!” Barry & Margaret

All information contained herein is confidential and/or proprietary information of LoyaltyOne, Inc. and any unauthorized use and/or any diclosure is strictly prohibited. 21 © 2010 LoyaltyOne, Inc. All rights reserved. No part of this material may be produced in any form without the written permission of the owner. No representation or warranty of any kind is made with respect to the content hereof and no liability is assumed for errors contained herein or for incidental or consequential damages in connection with the furnishing, performance or use of this publication or its contents.