REWARDY Loyalty & Pre-paid Platform for Brick-and-Mortar SMBs POWERFUL. SIMPLE. AFFORDABLE.

Building Loyalty & Customer Engagement is still a Struggle in 2014 Consumers, SMBs, eager for effective and ‘easy to use’ loyalty services “OLD” Loyalty Most Important Milestones for SMBs SMBs See but Don’t See Benefits Source: Manta & Dell joint small business survey on eMarketer.com, April 22, 2014

Merchant’s Marketing Efforts Promotions Coupons AcquisitionRetention Advertisement CRM platform Customer base Loyalty, Pre-paid, Gift cards programs Retention campaigns Effective Retention This is our focus ! Importance of Retaining Customers o Acquiring new customers can cost as much as 5 times more than satisfying and retaining current customers o A 2% increase in customer retention has the same effect as decreasing costs by 10% o Depending on the industry, reducing customer defection rate by 5% can increase your profitability by 25% Source: Comcast Business Library for SMB’s whiteComcast Business Library paper, Seven Steps to Build Customer LoyaltySeven Steps to Build Customer Loyalty

Established POS providers confused, startups fighting for penetration Is this Evolution? Funded startups (e.g. Belly, Fivestars) rely heavily on cards / fobs, peripheral devices. What today’s prominent players do: Traditional players Still offer plastic card based programs w/ paper enrollment forms New players (startups) Peripheral equipment Direct Sales Force / Marketing & PR End-customer acquisition Hurdles for Current Alternatives Loyalty Doesn’t Come Cheap or Easy

‘Starbucks’ level loyalty platform A platform that only big retailers could afford: Manageable customer base Highly customized retention & loyalty plans Usage & consumption statistics Effective communication channels While keeping it: Affordable Simple to set up Effortless to run and manage Ice Cream store in Israel REWARDY: Loyalty & Engagement Platform Done Right

Customer Perspective All merchant programs are available under a single app A single installation and sign-up

REWARDY: Loyalty & Engagement Platform Done Right REWARDY Competitive Advantages : 1.Technology: Integrates with existing infrastructure (Register / Payment Terminal) 2.Go-to-Market: Partner with synergistic providers with sizeable market footprints Granular & Secure Tied to the actual transaction (item/sum based) Reliable Based on merchant’s POS/Payment processing terminal Affordable No need for new hardware or other equipment Easy No change to checkout process or need to retrain cashier

*Patent pending 1 2 Integration with POS/ Payment Processing Terminal SW

POS Integration – Scan Code to Redeem Voucher / Use Credit Support multiple retention programs, from simple aggregation programs (points/credit), to pre-paid/gift card programs (allows to top-up money in advance)

1 23 Customer enrollment flow via Text Message Significantly lowers customer barriers to participation Customer provides phone #: Customer provides/ enters cell phone # SMS registration link sent Customer receives text URL: Clicks to download app Prompted to enter Signs in with same Reward granted, Store Loaded! 1 app, 1 sign-up Customer can load any participating merchant Registration Send registration link to :

The ‘Go-to-Market’ Differentiator REWARDY Partners w/ Strong Local partners Tap into existing relationship with distribution channels Win-Win - Enables the partner to benefit of improvement in ROI Potential partner profile: POS vendors / Payment processing (Dejavoo in US/CA, R-Keeper in RU/EU) Banks/ Credit Card Companies (A leading bank in LATAM, Leumi Card in IL) 60k payment terminals deployed in US 3k new terminals/mo Expanded to Canada (acquired CA subsidiary) Q4 launch in preparation Dejavoo Strategic Partnership Global transition to EMV based terminals, represents a huge opportunity

Now Ready to Scale with a Mature Solution Joined in 2011 Enrolled 29,000+ customers Grew from 7 to 11 outlets Attributes success largely to loyal customers Developing & validating product in Russia across hundreds of merchants Q Reaching out to 60k Dejavoo merchants in US Advanced negotiations w/ Leading bank to pilot LATAM rollout About to Launch Scalable Model A quick case study – Agadir Burger bar

RewardyBellySparkBase $ / mo $ / mo $79/ mo $ / mo $20/ mo Automated enrollment during the transaction x x x No need for new equipment x x Mobile phone as digital loyalty card x Pre-paid/Gift card Money in advance +0.5% of “top-up” value x x Customer Addresses x x Spend Based Rewards x x Push Notification Rewards & Messages 2 submissions x x Social network Integration x x Marketing Materials Basic package only x x x Detailed Analytics x x x Digital Punch CardsUnlimited300Unlimited x Account Management & Phone x x Rewardy offers more power, for less cost