RTOWN LOYALTY PROGRAM

Increases sales by helping us acquire more customers as well as more repeat customers Allows us to monitor, analyze, and communicate with customers Does not require any IT knowledge or connection through the POS system or any additional hardware beyond the stamper It’s free to download for the end consumer It’s simple for both staff and customers Rewards are customizable for each business – Can have up to 5 rewards per location – Can drive customers to higher price point items or day parts – Offers can be changed if they aren’t working – Previous cards can be implemented into new program Stamps easily transferable to new brands when transitioning to the Nest RTOWN LOYALTY

HOW IT WORKS Download the app Locate the business & the offer you want to check in to Staff will stamp the phone with a digital stamper To redeem reward, the customer will show staff the reward on their phone, the staff will validate it and ring in the order

TRAINING One person from each business unit will become the Super Trainer and be fully trained on the use of the app The Super Trainer will train the rest of the staff RTOWN will be here on August 28 th to conduct the training RTOWN Street Team members assigned to each unit for First Week RTOWN will also train the accounting department on reconciliation

ANALYTICS

Oohlala Integration RTOWN working with Oohlala to integrate the apps RTOWN Rewards would have its own section in the Oohlala app When students clicked on the RTOWN Rewards section, it would take them right to the Rtown site with no need to download the app Timing is still uncertain but aiming for September

Launch Launching September 2 nd RTOWN will be present at the Back 2 School Exhibition, encouraging students to download the app – If integration happens, encouraging students to download Oohlala and find the program POS – Personalized POS for the AMS Social Media – Use Facebook and Twitter to promote the app Contest – Street Teams working with each unit to get the most downloads with first stamps – Top unit will win a prize Traditional Marketing – Posters – Banners

BACK TO SCHOOL CAMPAIGN

Food outlets concept stemmed from the idea of giving away free food Wanted to do something that would involve a big social media presence in conjunction with traditional marketing efforts Wanted to highlight the great food and value of the AMS food outlets Social Media – For the first 2 weeks of school, give away $25 AMS gift cards hidden around campus. – Picture clue posted each day – Facebook, Twitter & Instagram will be heavily used and students encouraged to post their pictures – Each Friday a $50 gift card given away – Do another week of giveaways in October and November Traditional Marketing – Posters – Banners – Ubyssey First Year Handbook ad

STUDENT HANDBOOK ADS

POSTERS

BANNERS