2013 Duane Reade BOWLING APP Northeast Regional Account 12/11/2012

BOWLING FOR NEURO Bowling for Neuro is a web-based mobile game developed by Neuro for Duane Reade to drive trial and awareness in Duane Reade locations in NYC. Unique way to call our product to Duane Reade consumers Excellent platform to drive direct Neuro-Consumer interaction and gather data for future insights

LAYOUT Step 1: Consumer is engaged by point of sale and scans QR Code with mobile device

LAYOUT Step 2: Bowling For Neuro Landing Page loads in internet browser

LAYOUT Step 3: Bowling For Neuro Home Page appears

LAYOUT Step 4: Game Rules, Score and # of balls appear. There is also an option to skip directly to the coupon

LAYOUT Step 5: Participant rolls, and has the option to re-roll

LAYOUT Step 6: Game ends (strike, spare, or nice try), coupon option appears

LAYOUT $.50 off any Neuro Beverage Step 7: Game Generates a Coupon for $.50 off any one Neuro

IN STORE POS OPTIONS  At coolers  Shelf Talkers  Static Clings  Floor graphics  At Entrance  Posters  Hanging signs  Statics (push/pull)  In-aisle  Hanging signs  Floor graphics

QUICK FACTS Results can be shared on participants’ social media pages (including the store where the game was played Limit 3 coupons per person in a 24 hour period No limit to the number of times a person can play No need to play to redeem coupon-participants can skip directly to the coupon Game works on any mobile device that has internet There is no need to download anything-the game is hosted and played entirely on the web