1 Fairtrade, The FAIRTRADE Mark and Fairtrade in The UK Mark Varney The Fairtrade Foundation

The Fairtrade Foundation’s Vision “Our vision is of a world in which justice and sustainable development are at the heart of trade structures and practices so that everyone, through their work, can maintain a decent and dignified livelihood and develop their full potential.”

The Scale of World Poverty  1 billion people live on less than $1 a day  Half the world (about 3 billion) live on less than $2 a day So what does this actually mean for people in their daily lives ?  1.1 billion (1 in 6) have no access to clean drinking water and 2.6 billion ( nearly half the world ) lack basic sanitation (WHO)  Approx 790 million are chronically undernourished  30,000 children die every day due to poverty ( UNICEF ) That is now about 10 million children a year under 5 yrs Source: Oxfam 2007

Fairtrade – A Global System

Fairtrade Certification Structure Fairtrade Labelling Organisation International (FLO) FLO EVFLO - Cert 21 National Labelling Initiatives – “LI`s” Fairtrade Foundation - UK Max Havelaar - France TransFair USA TransFair Germany Max Havelaar Switzerland Standards Unit (SU) Producer Services & Relations (PSR) Global Product Management (GPM) Global Account Management (GAM) Separate legal entity Certifies Producer groups Registered supply chains Annual auditing ISO 65 Fairtrade Mark Ireland

Fairtrade Standards Social, Organisational and Gender Environmental Economic

Tipping the Balance 1.Increasing Fairtrade’s impact on producers’ lives 2.Shifting public opinion and consumer lifestyles to make Fairtrade the norm 3.Expanding business engagement with Fairtrade from just compliance to deeper commitment 4.Growing Fairtrade’s share of key markets to propel sales to a new level 5.Scaling up and developing the Fairtrade Systems

Increasing Fairtrade’s impact on producers’ lives

Shifting public opinion and consumer lifestyles to make Fairtrade the norm

Expanding business engagement with Fairtrade

What commercial value can Fairtrade add? Contributes to brand equity and customer engagement A tangible and easily identified part of company CSR strategy Supports staff motivation and corporate pride Helps develop links with local communities Supports supply chain security and sustainability

Growing Fairtrade’s share of key markets

Scaling up and developing Fairtrade Systems

Tipping the Balance 1.Increasing Fairtrade’s impact on producers’ lives 2.Shifting public opinion and consumer lifestyles to make Fairtrade the norm 3.Expanding business engagement with Fairtrade from just compliance to deeper commitment 4.Growing Fairtrade’s share of key markets to propel sales to a new level 5.Scaling up and developing the Fairtrade Systems