The Click Funding Model

Cause Patners SM Partners Others Click-Funding Bassita About us The Team The Click-Funding Model won the Young Innovator Award 2014

YouTube 81% 78% 55% Facebook Twitter Videos Trend Zooming In More than half of Internet content is video Every month, 4 billion hours are viewed Every year, more than 350 million videos are Twitted By 2016, videos should be 86 % of consumer traffic Top social media channels used to distribute cause video Click-Funding Bassita

Social Media Trend Zooming Out 40,300,000 tweets have been tweeted in Egypt in March 2013, 65% of them in Arabic. Language Interface Preference for Facebook Users (+14 M in Egypt) is 61% in Arabic and 31% in English. From the 125 million Internet users in the region more than 53 million of them actively use social media. 38 % Watch video at least once a day 43% Connect with friends several times a day Click-Funding Bassita

Selected through precise criteria Is the central partner in the fulfillment of the cause Enhanced brand image and smart visibility Spreading the cause and contributing to the awareness campaign Cause Web Users Sponsor Community Partners Key Players The Process Web Users Partner s Cause Sponsor Buzzing Video Click-Funding Bassita

Cause Selection Message Conveyed Economically Empowering Socially Good Eco Friendly Click-Funding Bassita

SM Support Employees Commitment Mass Mailing Press The ecosystem strategy aims to create a partnership at each level of the ecosystem that is surrounding us. Each partner works on his level to disseminate the video. The ecosystem strategy is the cheapest in terms of financials but hardest in terms of personal engagement. This strategy has been proven as highly successful. Community Partners Engaging DoGooders Click-Funding Bassita

Website Unique Technologies Click-Funding Bassita

The Tracking System: a Powerful Tool to Follow Donations

BASSITA TEAM THANKS YOU