Unit 2.3 Communication

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£30 million mistake Garry Cook, the ex-CEO of Manchester City revealed the mistake in the new book - “The Manchester City Years” by Gary James. It was 2009 and Shiek Mansour had just taken over at the club and was finalizing his plans. One executive made the comment along the lines of “it’s all getting messy”. Via the telephone and other communication lines this translated into “Get Messi” and a £30 million bid was tabled for the superstar. Barcelona rejected the bid and Manchester City bought Robinho for £32 million instead. Your job…a skit using any relevant business terminology to demonstrate possible problems. E.g.s include:

Examples then your turn the management of a pet food business in the boardroom discussing their products in terms of the Boston Matrix. The CEO announced they needed to “kill the dogs” which led the inexperienced productions manager to put poison into the dog food cans… a cleaning products company finance manager announcing that the acid-test ratio was too low, leading the business to add more acid to their products with terrible results…. a tyre company owner complaining that inflation was a problem for the business, leading to the R&D department making the tires poorer quality so that they were easier to inflate.

Key Topics Methods of Communication Methods of Communication ICT (Information and communication technology) ICT (Information and communication technology) Choice of communication methods Choice of communication methods Barriers to effective communication Barriers to effective communication Consequences of poor communication Consequences of poor communication

Methods of Communication/ ICT Fill in the circles/boxes based on: Fill in the circles/boxes based on: Your own general/previous knowledge Your own general/previous knowledge Check your response with the text book Check your response with the text book Link to Acrobat Reader File Link to Acrobat Reader File

Factors affecting choice of communication method Personal preference Personal preference Organisational structure Organisational structure Security issues and concerns Security issues and concerns Skills and training Skills and training Ease of use Ease of use Size of business Size of business Storage issues Storage issues Location Location Urgency Urgency Cost Cost

Barriers to effective communication High costs High costs Technological breakdowns Technological breakdowns Language Language Accents Accents Jargon (technical language) Jargon (technical language) Cultures Cultures Attitude Attitude Geographical location Geographical location Internal politics Internal politics Poor presentation skills Poor presentation skills Negative body language Negative body language “Chinese whispers” “Chinese whispers” Physiological barriers Physiological barriers

Consequences of Poor Communication Staff Staff Low morale Low morale Feel out of touch Feel out of touch Lose confidence Lose confidence Lose sense of direction Lose sense of direction Feel undervalued Feel undervalued cont. next slide

Consequences of Poor Communication (cont) Errors and reworking Errors and reworking Language barrier hinder trade Language barrier hinder trade Marketing errors reduce sales and affect image Marketing errors reduce sales and affect image Loss of competitiveness Loss of competitiveness Lack of control of subordinates Lack of control of subordinates

Tasks Hoang Text Chapter 2.3 Hoang Text Chapter 2.3 Group work Group work The importance of body language pg The importance of body language pg usage at work pg usage at work pg The global office pg The global office pg OCR’s examination paper blunder pg OCR’s examination paper blunder pg 240 HL Networking p242 HL Networking p242