“Welcome to Poole!” Bruce Grant-Braham Chair Poole Tourism Management Board
“A quality vision for the future” zContext of Tourism zPoole’s New Way zCore activities zEvents Strategy zThe Future?
Port of Poole
Ferry Traffic
Regeneration
Second Bridge
Context of Tourism
Poole’s Economy z Diverse mix y no one dominant sector z26% - Distribution, hotels & restaurants z23% - Public administration, education & health z20% - Manufacturing z18% - Banking, finance & Insurance y(Source: Sector Employment Profile)
What’s special about Tourism? z POOLE: STAYING AND DAY TRIP VISITORS y 500,000 staying visitors y 4m day visitors z TOURISM INCOME y £200m visitor spend z EMPLOYMENT y 5,000 jobs
Key Factors that UK visitors associate with Poole z 32.4% Harbour/ Quay/ Sailing z 23.4% Beach z 11.2% Visitor Attractions z 4% Ferries z 4% Dorset/ Hardy Country z 3.2% Royal Marines and RNLI
Purpose of visit to Poole? zUK Visitors: z67% Holiday z26% Visiting Friends & Relatives z2% Business z Overseas Visitors: z 40% Visiting Friends & Relatives z 37% Holiday z 6% Business
Purpose of visit to Poole? zUK Visitors: z67% Holiday z26% Visiting Friends & Relatives z2% Business z Overseas Visitors: z 40% Visiting Friends & Relatives z 37% Holiday z 6% Business Host Community
Poole’s New Way
Where does the Board fit in? Poole Council No statutory requirement to promote tourism
Poole Tourism Management Board 200 Tourism Businesses: Poole Tourism Partnership Forum Poole Council
Poole Tourism Management Board 200 Tourism Businesses: Poole Tourism Partnership Forum Management Board Poole Council
Poole Tourism Management Board 200 Tourism Businesses: Poole Tourism Partnership Forum Management Board Poole Council £ Match Funding
Three income streams to match fund?
Board Membership zHotels zGuest Houses zSelf Catering zAttractions / Transport zAttractions / Out of Poole zRestaurants zCorporate Sponsors zPoole Town Centre zWater Sports zYouth Tourism / Language Schools zPoole Partnership z Councillor Chair
Board Membership zHotels zGuest Houses zSelf Catering zAttractions / Transport zAttractions / Out of Poole zRestaurants zCorporate Sponsors zPoole Town Centre zWater Sports zYouth Tourism / Language Schools zPoole Partnership z Councillor Chair
Important Industry / Council Partnership An Independent Chair Structure
Core activities
In the centre of town zWelcome Centre
The complete Guide
World Wide Web
Strategy
Tourism Strategy
Partnership Council – Industry – Tourism Board
Tourism approach Place to Stay Place to Eat Things to Do
Tourism approach QUALITY Hotel / Accommodation Strategy Restaurant GuideEvents Programme
Quality
Poole’s quality environment
A Poole quality brand
St Tropez!!!! “All of a sudden Poole is being tagged the new cool. The St Tropez of the South Coast, the Palm Springs of Dorset, the Florida Keys of British beach resorts” The Guardian
Waterfront
Meanwhile, in Poole….. Poole Pottery
Meanwhile, in Poole….. Poole Pottery
Good News PHC Boat Haven
Quality Vision
Waterborne tourism Thinking small (at the moment)
Waterborne tourism z250 visitor berths - Thinking Big - now!
Somewhere to stay
Maintaining hotel stock! Harbour Heights Hotel
Fastest Growing Resort! zLes Bouviers, Travel Inn, Premier Lodge, Canford Magna, Asda Site
Somewhere to eat
“Taste” - September
Eat Out Guide
Something to do
Events Programme zSimilarities?
Poole’s longest summer! Media Sponsor
Poole’s longest summer! Media Sponsor
Events Tuesday
Events Wednesday
Poole Pirates
Events Thursday
Events Friday
Non-tourism Sponsors Clothing manufacturer Car dealerships Chartered Surveyors Solicitors
PR Campaign Annual Tourism Awards
Extras Poole Afloat
Extras Animal Windfest
Extras Nov 5th Dorset Police Rally Team
Extras Christmas Breeze
Thank you to sponsors Networking
The future?
The vision Dreams !!!!!
Stop Press!!!!! z DMO z New hotels z London Olympics 2012 z Yachting events z Maritime Heritage Centre z Watch this space………..
“It was hard to believe such a paradise existed in England” Frank Barrett, Travel Editor, Mail On Sunday