Your Webinar Software Just Isn’t That into You Understanding the Difference between Webcasting and Web Conferencing Hugh Taylor VP of Marketing MediaPlatform, Inc.

Agenda Overview – Choices for virtual meetings Webcasting – What is it, and when do you need it? Web Conferencing - What is it, and when do you need it? Key Differences between the technologies 1.Audience experience 2.Event production 3.Event archiving 4.Application integration Which one is right for you? MediaPlatform’s Webcasting solutions 3

Choices for Virtual Meetings 4 One is not better than the other!

When to use Webcasting or Web Conferencing User ExamplesWeb conferencingwebcasting 10 viewers, live discussionYesNo 100+ viewers, video with archivingDifficultYes 150 viewers, audio only, no archivingYes 150 viewers, audio only, archive with ability to edit DifficultYes 300 viewers, global, multiple presenters, video DifficultYes 5,000 viewers, high quality video, external event NoYes Live, large-scale event with online viewing component DifficultYes On-demand training with tracking and certification NoYes 5

Difference: Audience Experience Look and feel of the player, video quality, streaming and synchronization. Web conferencing = limited customization of the player Webcasting software can provide extensive branding and manipulation of the player template. Web conferencing =fewer video quality options, and is usually restricted to Webcam input. Webcasting software = variable streaming rates and formats, as well as control over the content distribution network (CDN) used to get the signal to the end viewer. However, higher video quality is not necessarily better. (depends on your business needs) e.g. Webcasting a collaborative meeting would be feature incomplete but and overkill in terms of video streaming quality. 6

Difference: Event Production Webcasting solutions are designed with sophisticated functionality for presenters and event managers. – Enable event managers to coordinate the preparation, rehearsal, production and archiving of the presentation. – Some solutions, such as MediaPlatform’s WebCaster offering, provide the ability to split production tasks between different team members.WebCaster Web conferencing solutions generally do not offer this level of production control functionality, – They were never designed for this type of use in the first place. – Web conferencing tools are valued for their ability to get a group of people online in a shared meeting space quickly and easily. – The feature rich production management interfaces of a webcasting system would be a hindrance for this type of corporate function. 7

Difference: Event Archiving Webcasting tools allow the producer the ability to create an archived version of the presentation in a form that matches the exact specifications of the presenter, after the event. – The on-demand version of a Webcast event can be different from the initial live presentation. – By archiving, the producer can substitute slides, change their order, delete audio or video clips, and so on, to create a perfect final product. In contrast, most Web conferencing tools do not offer this degree of control over archiving and on-demand version control. 8

Difference: Application Integration Webcasting solutions, such as WebCaster, can be adapted to become part of a bigger enterprise stack while Web conferencing solutions are typically standalone tools. – WebCaster offers Web services Application Programming Interfaces (APIs) and a software development kit (SDK) to enable integration with enterprise application. – For example, an enterprise may wish to integrate the webcasting solution with HR applications, learning management systems, content management systems, and more. The webcasting system is just one piece of the broader enterprise solution set. 9

Which One is Right for You? It depends on what you are trying to achieve. What’s right for you may not necessarily be right for another business. If your goal is to enable small groups of people to collaborate in a virtual work setting, then a Web conferencing solution will do the job well, and a webcasting solution will be both ineffective and excessive. If you are trying to connect with larger audiences with a reliable, interactive, rich media experience, then you are going to be better off with a webcasting solution. 10

About MediaPlatform Provider of webcasting software platform and media management solutions Proven Fortune 500 experience Designed for media production professionals Working with dozens of established media production companies and event producers 11

MediaPlatform Webcaster You’re looking at the player right now. Extensive customization of player. Sophisticated analytics. Professional production back end. Extreme audience scale. 12

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