Search Life Meets Real Life Danny Sullivan Editor-In-Chief Search Engine Land

I needed to call the police…

Google StreetView: Cool Or Not?

“Cool Sights In Google StreetView” - Chris Silver Smith

The Conflicts…  Minnesota Town Opts-Out Of Google StreetView; Google Fights Back Against "Private Property" Claim In Another Case  property-claim-in-another-case  Google Threatened With Sanctions Over Photo Mapping Service in Germany   It Takes A UK Village To Thwart Google StreetView 

The Benefits…  "Google Earth Town" Nanaimo Wires Self To Google Maps To Drive Tourism  Google Woos Brits With Bike-Based StreetView Project google-woos-brits-with-bike- based-street-view-project

The Solutions?  No photography in public?  Or just for “mapping?”  Remove public buildings?  Robots.txt for private buildings?  Apartments?  If someone moves?  OK in Germany but not in US?

Location Services…  Make life easier to find nearby business or socialize locations….

When Google Latitude Stalking Isn’t Such A Bad Thing om/2009/04/15/when- google-latitude-stalking- isnt-such-a-bad-thing/

…Are Tracking  Where’s the data stored?  On the device, with the carrier, with the app provider, all?  Is there “one stop” clearing?  Where’s the privacy policy?

So Consider…  Local apps, products, devices offer great usefulness  But local may need to be easier  And local can be very personal  Think through the issues and don’t be surprised if unexpected ones develop

 SMX: Search Marketing Expo (  Our search marketing conference series. SMX Advanced in Seattle, June 2 & 3 SMX East -- especially for advertisers -- next Oct. 5-7  Search Engine Land (  Stories and news from me and others  SearchCap (  Daily recap of search news from SEL & across the web  Sphinn (  Social site for search marketers: share news stories, talk in forums, network and view upcoming events Questions?

 SMX: Search Marketing Expo (  Our search marketing conference series. SMX Advanced in Seattle, June 2 & 3 SMX East – emphasis on local – next Oct. 5-7  Search Engine Land (  Stories and news from me and others  “Locals Only” column  SearchCap (  Daily recap of search news from SEL & across the web  Sphinn (  Social site for search marketers: share news stories, talk in forums, network and view upcoming events