WHY SOCIAL MEDIA IS ESSENTIAL AND HOW NON-PROFITS CAN EMBRACE IT Doug van Spronsen for Kontent Creative.

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Presentation transcript:

WHY SOCIAL MEDIA IS ESSENTIAL AND HOW NON-PROFITS CAN EMBRACE IT Doug van Spronsen for Kontent Creative

WHAT IS SOCIAL MEDIA? WHY BOTHER? NON-PROFITS + SOCIAL MEDIA BEING EFFECTIVE

WHAT IS SOCIAL MEDIA?

TOOLS THAT HELP PEOPLE EVERYWHERE TO CONNECT IN REAL TIME, ENGAGE IN REAL CONVERSATIONS, AND SHARE RELEVANT INFORMATION WITH EACH OTHER

WHAT SOCIAL MEDIA ISNT. Photo Credit jere.bere12

WHAT SOCIAL MEDIA ISNT. 1. QUICK AND EASY 2. YOUR ENTIRE ONLINE STRATEGY 3. THE ULTIMATE FUNDRAISING TOOL 4. JUST A PROMOTIONAL TOOL

WHAT SOCIAL MEDIA ISNT. 1. QUICK AND EASY 2. YOUR ENTIRE ONLINE STRATEGY 3. THE ULTIMATE FUNDRAISING TOOL 4. JUST A PROMOTIONAL TOOL

MARKETING ONLINE SOCIAL MEDIA TACTICS VS STRATEGY

WHAT SOCIAL MEDIA ISNT. 1. QUICK AND EASY 2. YOUR ENTIRE ONLINE STRATEGY 3. THE ULTIMATE FUNDRAISING TOOL 4. JUST A PROMOTIONAL TOOL

$14,000 IN ONE DAY ON TWITTER!” RAISED

WHAT SOCIAL MEDIA ISNT. 1. QUICK AND EASY 2. YOUR ENTIRE ONLINE STRATEGY 3. THE ULTIMATE FUNDRAISING TOOL 4. JUST A PROMOTIONAL TOOL

SOCIAL MEDIA IS A CONVERSATION Photo Credit angelfrits

Photo Credit jontintinjordan

1 WELL, YOU HAVE TO

1 YOU HAVE TO... Source: Primal MediaPrimal Media

1 YOU HAVE TO... TWITTER.com Source: Compete

1 WELL, YOU HAVE TO... 2 FOSTER TRANSPARENCY. 4 3

MARKETING/F UNRAISING REAL PEOPLE

2 FOSTER TRANSPARENCY. REAL PEOPLE REAL CAUSES

1 WELL, YOU HAVE TO... 2 FOSTER TRANSPARENCY. 4 3 GAIN A NEW AUDIENCE.

200 million members 20 million visits/month 76 million visits/month 3 GAIN A NEW AUDIENCE.

1 WELL, YOU HAVE TO... 2 FOSTER TRANSPARENCY. 4 3 GAIN A NEW AUDIENCE. CONTROL YOUR BRAND

4 CONTROL YOUR BRAND Photo Credit rxyrolla

4 CONTROL YOUR BRAND

1. WHAT ARE PEOPLE SAYING? 2. REACT QUICKLY 3. RESPOND WITH TRANSPARENCY

1. BE CONSISTENT 2. BE AUTHENTIC 3. BE DEFINED 4. BE INTERESTING 5. GIVE & TAKE

1. BE CONSISTENT 2. BE AUTHENTIC 3. BE DEFINED 4. BE INTERESTING 5. GIVE & TAKE

1. BE CONSISTENT 2. BE AUTHENTIC 3. BE DEFINEABLE 4. BE INTERESTING 5. GIVE & TAKE

1. BE CONSISTENT 2. BE AUTHENTIC 3. BE DEFINED 4. BE INTERESTING 5. GIVE & TAKE

1. BE CONSISTENT 2. BE AUTHENTIC 3. BE DEFINED 4. BE INTERESTING 5. GIVE & TAKE

photo: beautyinmetal WHAT ARE THE TOOLS?

CONTENT UTILIZE “ALL” PLATFORMS

AUTOMATE & OPTIMIZE

LEARN THE LANGAUGE

FOUR GREAT RESOURCES