 WHAT  WHY  IS SOCIAL NETWORK  IT IS NOT OPTIONAL IN 21 CENTURY

 HOW  IMPLEMENT THE BEST JOB SEARCH PRACTICES/STRATEGIES USING SOCIAL MEDIA TOOLS

Networking is consistently cited as the NUMBER 1 way to get a new job

#1. Contagion: what flows across ties. germs, money, violence, fashions, happiness, behaviour, emotions, ideas, obesity, information, etc.

 Information is directional ( inbound and outbound ties)  Reduces number of steps  Creates cascade effect

HAPPY PEOPLE TEND TO BE CONNECTED TO ONE ANOTHER HAPPY UNHAPPY INTERMEDIATE THE BETTER CONNECTED ARE ONE’S FRIENDS AND FAMILY, THE MORE LIKELY ONE WILL ATTAIN HAPPINESS IN THE FUTURE (Dr.Christakis, MD,PhD, Harvard University)

The influence of actions ripples through networks 3 degrees (to and from your friends’ friends’ friends) You are affected by people you don’t even know! Photo by Taro Taylor

Stanley Milgram’s sidewalk experiment exploring the importance of reinforcement from multiple people Passersby were influenced in deciding to copy a behavior by the size of the crowd exhibiting it Photo by David Sim

Photo by Dan Coulter It’s a small world after all Stanley Milgram experiment showed that people are all connected by an average of six steps

Photo by johntrainor, Flickr WHO IS CONNECTED TO WHOM

We control how “central” we are within the social network Are you the life of the party? Or the wall flower?

Homophily: the tendency to associate with people who resemble ourselves (“love of being alike”) For example: By power By age By education By social status

Photos by Andyrob and alexik, Flickr If you are connected to the right people, you may have opportunities to get jobs, participate in great projects, or other extra benefits. If you are connected to others you could be influenced to commit crimes or eat unhealthy food. POSITION MATTERS!

Social networks seem to have so much power and influence over us… But remember: Social networks are not just about the influence other have over us, but also about the effect we have on others!

If we are connected to everyone by 6 degrees and influence those up to 3 degrees, then we can reach halfway to the whole world! Photo by Wonderworks, Flikr 1 2 3

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83 % of employers will recruit in social networks this year 46% will spend more on social recruiting 36 % will spend less on job boards 80% review social profiles

WHAT IS LINKEDIN The world’s largest professional network LinkedIn helps you exchange knowledge, ideas and opportunities with your trusted contacts

Photos by Alexander O'Neill, Johnny Jupiter Photo and vanz, Flickr There have always been fears that each new form of technology will diminish good-old- fashioned means of maintaining friendships. But social networks have only grown stronger with the dawn of the telegraph, phone, and the internet!

HOW TO LINKEDIN 1. SUBSTITUTE ON-LINE RESUME 2. PROFESSIONAL MARKETING TOOL /PORTFOLIO 3. JOB/ LABOUR MARKET RESEARCH TOOL 4. BUSINESS ADDRESS BOOK 5. PROFESSIONAL NETWORKING SITE 1. LINKEDIN PROFILE LINKEDIN PROFILE

HOW TO LINKEDIN  Customize your public profile -your profile helps you to find and be found by former colleagues, clients and partners  Create profile that summarizes your professional accomplishments  Acquire/provide recommendations  Maintain your public profile

HOW TO LINKEDIN  Personalize your address – this increases your online presence and provides an address/url to include in your resume, business cards and your signature  Utilize the profile hyperlinks

HOW TO LINKEDIN  Drive your connections  Choose quality vs. quantity  Always personalize automated invitation – avoid “canned” wording  Network with friends, colleagues

HOW TO LINKEDIN  Join or create professional groups for networking with “like” people  Search for professionals by names, by companies, by skills

HOW TO LINKEDIN  Announce events or programs to your network or globally  Up-load movies, photos, slide share presentations

warnings 1. SEGMENT PERSONAL AND PROFESSIONAL NETWORK – prospective employers should not be able to see inappropriate groups, photos and posts Privacy settings is the key!

Photos by Ramona.Forcella and quinet, Flickr. Online Offline

dinandi/resumesm Tutorial about Linkedin for students and grads Overview on Linkedin profile

BONUS SOCIAL CAREER RESOURCES  Twittjobsearch Twittjobsearch  Ning Ning  The conversation prism The conversation prism  Emurse Emurse  Resume backet Resume backet  Wink PeopleSearch Wink PeopleSearch  Mashable Mashable  JobNob JobNob  Slideshare Slideshare  Creative Commons Creative Commons