4th September 2012. A signature water with a unique story Fine & delicate bubbles from the heart of Massif Central Since 1778 Natural mineral content.

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Presentation transcript:

4th September 2012

A signature water with a unique story Fine & delicate bubbles from the heart of Massif Central Since 1778 Natural mineral content Naturally Sparkling St Galmier

An uplifting Heritage!

Badoit Brand Ladder HAS DOES FEEL “Champagne of Waters” Fine/delicate bubbles “Born sparkling” Frenchness Lively spirited, “Joie” Enhances meal occasions, with a touch of sparkle Brand Personality: elegant, chic, creative, lively spirited, lighthearted

Thierry Marx: Badoit new brand ambassador Passionate about Badoit Using it as a refined ingredient –Executive Chef of Mandarin Oriental Paris (“Sur Mesure” 2* Michelin) –Multi Michelin-starred / “Chef of the Year” by Gault Millau 2006 –Among most prestigious and avant-garde Chef in France

A fine Dining water … … for a unique consumer experience Awaken flavours of fine wines & meals Fine and delicate bubbles Subtle and balanced taste Naturally sparkling Nr. 1 Sparkling Water in France in Fine Dining

Endorsed by prestigious restaurants Worldwide

A prestige glass acclaimed by professionals Source: F&Bs’ verbatim from TNS Research carried out in 7 Top Cities – May/June 2011 Elegant look ‘I like the way it would look on a table’ ‘Very harmonious with evian bottle’

Now a specific export PET bottle

A complete product range 30 x 33Cl 75 CL33CL 1L 33CL 1L Shrink Glass RangePET rangeCases

An adapted communication campaign Beautifully portrayed bottle “Champagne of Waters” Building Awareness, Value and status

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