Your Rotary Club Website… Why? Mick Gordon Rotary Club of Ellon D1010 Webmentor.

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Presentation transcript:

Your Rotary Club Website… Why? Mick Gordon Rotary Club of Ellon D1010 Webmentor

The RIBI website Template 1114/1850 Rotary Clubs in RIBI are using it 20/29 RIBI Districts are using it At £50 per year it is great value for money It has raised over £300,000 for Foundation It is designed by Rotarians for Rotary Clubs It is continuously being updated It removes the problem of succession.

But what’s in it for You? The District Web Team have been instructed to answer that question With further instructions: Nobody should be worse off than they are at the moment Most should be appreciably better off

What are the Purposes of Your Club Website? Inward Facing Purposes Communication Administration Information Entertainment Member Education An Archive

What are the Purposes of Your Club Website? Inward Facing Purposes Communication Administration Information Entertainment Member Education An Archive

What are the Purposes of Your Club Website? Inward Facing Purposes Communication Administration Information Entertainment Member Education An Archive

What are the Purposes of Your Club Website? Inward Facing Purposes Communication Administration Information Entertainment Member Education An Archive

What are the Purposes of Your Club Website? Inward Facing Purposes Communication Administration Information Entertainment Member Education An Archive

What are the Purposes of Your Club Website? Outward Facing Purposes Promoting Rotary Promoting your area Marketing Good News

Who are the Audiences that you want to reach? Rotary Your members Your new members Potential members Past members, widows & widowers Family of Rotary District Rotarians Rotarians World Wide

Who are the Audiences that you want to reach? Non-Rotary The General Public Local People Visitors to your area Local Clubs The Press

Does Social Networking have a place? If and when appropriate - yes Is anyone a fan?

Characteristics of a Good Website? Useful Accurate Up to date Interesting Eye catching Regularly updated

How will You Achieve a Good Website? 1.Embed Marketing, Public Relations and Communications in your club. 2.Create a team: Newsletter Editor & Deputy Webmaster & Deputy Press Officer & Deputy 3.Have a representative on every committee 4.Nominate photographers

How will You Achieve a Good Website? Share the workload Remember photographs (videos) Have a regular schedule Keep it changing and up to date Keep it brief and catchy Include and maintain your calendar Do it once do it right Share info across the team.