High Impact Marketing on a Small Budget Michelle West, Chamber Speak

High Impact Marketing on a Small Budget  Know what things cost  Cash  Human Power First & Foremost….

High Impact Marketing on a Small Budget  Communications Plan First & Foremost….

High Impact Marketing on a Small Budget #1 Social Media

High Impact Marketing on a Small Budget Social Media  Exclusive Campaigns

High Impact Marketing on a Small Budget Social Media Exclusive Campaigns Throwback Thursday!

High Impact Marketing on a Small Budget Social Media Exclusive Campaigns  Cost – Your Time  Payoff – Regular Go-To for Content  Generates engagement

High Impact Marketing on a Small Budget #2 Thought Leadership

High Impact Marketing on a Small Budget Thought Leadership  Staff as experts

High Impact Marketing on a Small Budget Thought Leadership  Staff as experts  Take your show on the road

High Impact Marketing on a Small Budget Thought Leadership  Staff as experts  Take your show on the road  Content Marketing

High Impact Marketing on a Small Budget Thought Leadership  Staff as experts  Take your show on the road  Content Marketing  Build your chamber brand

High Impact Marketing on a Small Budget #3 Earned Media

High Impact Marketing on a Small Budget Earned Media  Relationship Building

High Impact Marketing on a Small Budget Earned Media  Relationship Building  Be a source

High Impact Marketing on a Small Budget Earned Media  Relationship Building  Be a source  Find the hook

High Impact Marketing on a Small Budget Earned Media  Relationship Building  Be a source  Find the hook  Find the human element (Tell them a story)

High Impact Marketing on a Small Budget #4 Testimonials – Your Way

High Impact Marketing on a Small Budget #5 OUT: Membership Plaques

High Impact Marketing on a Small Budget OUT: Membership Plaques IN: Window Clings And e-Plaques

High Impact Marketing on a Small Budget #6 OUT: New member orientation

High Impact Marketing on a Small Budget OUT: New member orientation IN: Membership 101

High Impact Marketing on a Small Budget #7 Public Service Announcements & Media Partnerships

High Impact Marketing on a Small Budget Public Service Announcements & Media Partnerships

High Impact Marketing on a Small Budget #8 Video

High Impact Marketing on a Small Budget Video What you need:  The right equipment  Basic skills  Storytelling

High Impact Marketing on a Small Budget Video Springfield Area Chamber of Commerce: Why Sponsor a Business After Hours?

High Impact Marketing on a Small Budget Video Equipment:  A Smart Phone  Something to hold the camera straight and steady  $15 or less of editing software  Way to store your files  Way to serve your videos

High Impact Marketing on a Small Budget Video Equipment (Extras):  Microphone  Lens cleaning cloth  Portable light

High Impact Marketing on a Small Budget Video Skills/Technique:  Hold the phone horizontally  Clean your lens

High Impact Marketing on a Small Budget Video Skills/Technique:  Interviews – used as soundbites  B-roll (aka cover visuals, cutaways)

High Impact Marketing on a Small Budget Video Interviews:  Lighting  Put yourself between the light and the camera  Use your business card holder or a tripod

High Impact Marketing on a Small Budget Interview Setup

High Impact Marketing on a Small Budget Looking room

High Impact Marketing on a Small Budget Video Interviews:  Roll ‘em!  Ask questions, don’t script answers  Plan ahead, 3-4 questions should do it

High Impact Marketing on a Small Budget Video B-roll:  Wide – medium – tight  No zooming in  Record – stop - record

High Impact Marketing on a Small Budget Video Storytelling:  Beginning  Middle  End

High Impact Marketing on a Small Budget Video Chamber of Commerce Mountain View: Why I am a Member

High Impact Marketing on a Small Budget Video Storytelling:  Story comes from the interview  Let your members tell your story

High Impact Marketing on a Small Budget Video Storytelling:  Editing – work with the interview first  Wide – Medium – Tight  Take style tips from the pros  Cover visuals for storytelling and to patch the jump cuts

High Impact Marketing on a Small Budget Video Nixa Area Chamber of Commerce: Ribbon Cutting

High Impact Marketing on a Small Budget Video – Etc.  2:00 or less  Post-edit, keep a finished version  Don’t violate copyright law  Video releases

High Impact Marketing on a Small Budget Video – Content Ideas  Sponsor Development  Year in Review (annual report)  Program profiles  Testimonials  Networking tips  Meet the staff  Business spotlights  Event re-cap with sponsor thank you

High Impact Marketing on a Small Budget Win Stuff! Video Accessory Kit – Microphone, Tripod and light Tweet this – Enter Me! #ACCE2014

High Impact Marketing on a Small Budget Michelle West, Chamber Speak