PERFORMANCE IN DECEMBER MCE : STORAGE AND ACCESSORIES

105 m m MCE team registered sales MB with -1.7% in Dec 11 and 1,067 MB 11 with 1.5% growth in Year 11 MCE Sales by Brand Total Sales

365,389 units 365,389 units 377,525 units 377,525 units …And achieved volume 377,525 units in Dec 11 and 4.08 million units in Year 11 with 3.3% and 11.6% growth respectively Sales by Brand (units) Total Sales (units) MCE

In Y 2011, MCE contributed 73:27 in BKK and UPC with -4.9% and 23.3% growth. In BKK, though Retail is a major channel contributed 35% share but it showed a negative -15.1% growth. Modern Trade continued to become a strong channel with 11.5% growth. Whilst UPC, only Central area showed a negative -20.9% growth

Dec % 164.2% 134.4% Y % 208.2% 128.5% 71.3% 71.8% 81.6% 86.7% 157.6% 46.9% 123.8% 90% 125.3% 80.1% 47.2% 89.2% 34.4% 38.5% MCE generated sales MB in Dec11 and 1,067 MB in Y 11 to achieve target at 137.3% and 93% respectively.

… And achieved GP 8.2 MB in Dec 11 and 67 MB in Y 11 to hit target at 176.7% and 88.3% respectively Dec % 132.5% 170.1% 228% 120.8% 36.5% 92.5% 192.1% 76% 112.7% 85.8% 104.5% 82.2% 22% 80.1% 66.3% 64.6% Y % 61.9% 132.7%

Sales contribution by CS Code : Q VS 2011 In Y 2011, Though KINGS remained a brand leadership in MCE portfolio, but it showed a negative -17.8% growth. Whilst CANON and SANDISK continued to show strong performance with a double digit growth

Sales contribution by CS Code : Q VS 2011 In Y 11, There was a positive growth in almost brands, except PS, MS and QC showed a negative growth.

In Y 11,Top 20 customers exhibited sales 496 MB or contributed 46.5% of MCE portfolio but with a negative -3.5 % growth

PERFORMANCE IN DECEMBER MCE : PAPER

14.9 m 17 m Paper registered sales 17 MB in Dec 11 and 229 MB in Y 11 with 13.9% and 10.3% growth respectively PAPER Sales by Brand Total Sales

95,122 units 95,122 units 104,129 units 104,129 units.. And gained volume 104,129 units in Dec 11 and 1,500 million units in Y 11 with 9.5% and 12.2% growth PAPER Sales by Brand (units) Total Sales (units)

In overall, Paper contributed 63:37 in BKK and UPC. In BKK, CONSBL still remained a major channel contributed 45% share and showed 3.7% growth. Whilst UPC, showed a positive growth in overall channel

Paper generated sales 17 MB in Dec 11 and 229 MB in Y 11 to achieve target at 109.4% and 97.6% respectively. Dec % 227% 15.5% 106.3% 92.1% 125.5% 32.2% 110.3% Y 2011

Paper achieved GP 0.87 MB in Dec 11 and 13.2 MB in Y 11 to hit above target at 172% and 173% respectively Dec % 117.5% 120.3% 130.3% Y % 130.2% 99.4% 128%

Sales contribution by CS Code : Q VS 2011 In Y 11, TKS contributed 44% share with a negative -2.9% growth, whilst IDEA displayed 19.5% growth

Year 2011, Top 20 customers generated sales 112 MB or contributed 48.8% of paper portfolio with a positive 28.3 % growth