Weber, Zachary Ye, Chujun Gower, Kerryn

NIKE Mission Statement: To bring inspiration and innovation to every athlete* in the world. *“If you have a body, you are an athlete.”

History  One of the only two Fortune 500 companies headquartered in Oregon  For 2012  revenues exceed $24.1 billion  Employed more than 44,000 people worldwide  The Name!!  --- brand value alone worthies $10.7 billion  --- most valuable brand among sports business

Store Layout Similar experience in every store Rio de Janeiro, Brazil

Store Layout  Employees with passion/helpful  --- professional stuff, you may need help

Store Layout  Bright, clear, well labeled

Good At Using aspirational groups   Wearing NIKE makes you a SUPER STAR!

Financials  Period ending May 31 st 2013  Total Revenue= Billion  Gross Income=10.93 Billion  Stock Price= $75.07, close on 2/17/14

Strengths  Strong global brand  “Swoosh” instantly recognizable  Well known athletes endorse Nike  Nike has managed to find ways to innovate their products and to provide a range for various different price points to cater for different demographics  Strong research and development  Nike doesn’t own any factories

Weaknesses  Because the brand is so strong, the company can be seen as exploitative and greedy  Expensive supply chain  Price sensitive  retailers push for a lower wholesale price in order to keep lower prices for their customers, which lowers profits for nike

Opportunities  Technology advancements (Fuel bands along with xbox Kinect)  Streamline the naming of some products so customers know the difference (example: just within the Nike Free category, there is Freerun 3.0, Freerun 5.0, Freerun+ 2ID, FlyKnit, FlyKnit Lunar1 +ID subcategories)  Being a “fashion brand” rather than a “sport brand”  Expanding more into emerging markets  Global marketing opportunities such as sponsoring the World Cup or the Olympics

Threats  Competitive market  Consumers want deals  Currency fluctuations; overseas profits can turn into a loss  Problems with factories in underdeveloped locations (bad working condition, poor pay)

SOURCES         tbn1.gstatic.com/images?q=tbn:ANd9GcSnqFGe2ZcqW1ivKek0VinMr2C1Q31D3O6LlS5Wc3I- eQsHdoC8pw tbn1.gstatic.com/images?q=tbn:ANd9GcSnqFGe2ZcqW1ivKek0VinMr2C1Q31D3O6LlS5Wc3I- eQsHdoC8pw  MmCp4I/AAAAAAAAADA/Hz4pj8odLKs/s1600/nike%2Bvs%2Badidas.jpg MmCp4I/AAAAAAAAADA/Hz4pj8odLKs/s1600/nike%2Bvs%2Badidas.jpg 