What they told us…. August Partners, July 2014.

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Presentation transcript:

What they told us…

August Partners, July 2014

CUSTOMER ENGAGEMENT STRATEGY

GRAND REWARDS OBJECTIVE To move beyond the confines of a traditional approach to loyalty. In Fall 2013 we launched a new and evolved model to market program built on engagement where customers expenditure and behavioral related actions are not only tracked – they are rewarded. In principal, the deeper the engagement, the richer the rewards.

GRAND REWARDS FOR OFFERS. PERKS. PRIZES TAG LINE: SHOPPING REWARDED

1.Streamline and update the Grand Rewards Program 2.Simpler widgets, removal of tiered offers 3.Provide customer incentives to re-visit the App 4.Fresh look and feel of the App VERSION 2.0 IN DEVELOPMENT

Utilizing similar look and feel of existing app Cleaner menu items All widgets now on Home Page

RESULTS After our 2st year 38,000+ members Customers liked the promotional aspect of the app The tie-in to Facebook – where they can share Check-in at the Center Prizes and Perks

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