Semantic Content Infrastructure for Knowledge Applications Tools of Change 2011 Thane Kerner, CEO Silverchair

1. Basics of Semantic Content 2. Dynamic Concept-Based Relationships 3. Semantically-Driven Behavioral Analysis 4. Application Ecosystem

N-Tier Basics

N-Tier Publishing

N-Tier Publishing

N-Tier Publishing

Taxonomic Normalization

Chapter 23: Numbness, Tingling, and Sensory Loss Normal somatic sensation reflects a continuous monitoring process, little of which reaches consciousness under ordinary conditions. By contrast, disordered sensation, particularly when experienced as painful, is alarming and… For Humans sensation disorders … For Computers “disordered sensation” = 215 PubMed results “sensation disorders” = 112,577 PubMed results

Granular Semantic Metadata

Dynamic Concept-Based Relationships

Ontological expression

Behavioral Analysis to Improve Relevance

O6AE-9D3-F412

Application Ecosystem

Production approach “Here’s how we do that semantic thing.” Application approach “Here’s how we create a more useful and compelling service for our customers.”

Information Criticality Health care Biz Comm ( , etc.) Shopping General News Professional Info / Research Medical point of care Commoditization Mistrust Abandonment Bad outcomes Malpractice Accuracy Threshold Relative Accuracy Req’d Entertainment

Taxonomic Approach to Content Enrichment Add a Domain-Aware Dimension to Text Mining Techniques Developed Technology Based on Domain… Language Relationships Processes and Use Cases

The Domain-Aware Approach Knowledge Domain Abstraction (Taxonomy and Ontology) Statistical Text Mining (NLP) User Inputs Taxonomic Content Inputs

Scaled Content Enrichment Vocabulary control Real-time query expansion/normalization; navigation; related concepts; etc. Swiss SOAP XML API Concept Identification Significance Weighting Search query logs; user activity logs; content phrase analysis, taxonomy interaction analysis Content gap analysis Publisher Web Applications Publisher Content Repository Tagmaster Automated Tagging System Content Import/Export Integration Layer (Including Editorial Review & Validation) Cortex Taxonomy Hierarchical relationships UMLS/standards mapping Cortex Taxonomy Hierarchical relationships UMLS/standards mapping Equivalents Server Synonyms/Alt phrasing Acronyms/Jargon Equivalents Server Synonyms/Alt phrasing Acronyms/Jargon Totem Taxonomy & Thesaurus Manager + Custom Taxonomies Custom collection mapping Local/proprietary terms Custom Taxonomies Custom collection mapping Local/proprietary terms + XML Web Services (Swiss Context Server) Taxonomy/Collections Management Group Semantic Services Architecture User Behavior Inputs

Tools of Change 2011 Thane Kerner, CEO Silverchair