Safe Routes to Schools Creating Long Term Sustainability Wendi Kallins Program Director Marin Safe Routes to Schools

Marin County, California

The Safe Routes to Schools Program Engineering Education Encouragement Enforcement

Funding Marin County Bicycle Coalition 2000 – 9 Schools $600 (Town of Fairfax) $25,000 (CADHS) $25,000 (MCF) $50,000 (NHTSA) County Adopts the program schools $175,000 (Foundations) schools $310,000 (Enhancements) schools schools $500,000 (TFCA) schools (Sales Tax)

Champions

Partnership Agreements Principal School District City Council

Forming Teams PTA Site Council Safety Committee Or Wellness Council

Wellness Policy Setting Physical Activity Goals The primary goals for schools’ physical activity components are: To provide opportunities for every student to develop the knowledge and skills for specific physical activities To maintain students’ physical fitness To ensure students’ regular participation in physical activity, To teach students the short-and long-term benefits of a physically active and healthful lifestyle

Classroom Lessons Safety training –Pedestrian safety –Bicycle safety Environmental and health lessons

Bicycle Rodeos Safetyville Traffic Course Super Slalom Turtle Race Quick Turn Fast Dodge

Frequent Rider Miles Earn points for walking and biking Every 20 points get reward and enter raffle Win a new bike and other valuable prizes

Developing Plans

Projects Funded Both Mill Valley and Fairfax received grants in the first two years.

Two Year Pilot Program Walking and Biking From 21% to 38% Driving From 62% to 38%

The Sales Tax November 2004  Fourth Try at a Transportation Sales Tax  SR2S Popularity and Grassroots Support  Needed 2/3 vote  Passed with 72% vote

The Sales Tax Measure A Funding 11% of total Sales Tax to Safe Route to Schools Safe Routes to Schools Program Crossing Guards Infrastructure

Safe Routes to Schools Program offered at no cost: Organizing and Staffing for Task Forces Engineering support Pedestrian and Bicycle Education Guidance and Materials for Contests and Events General Promotion Crossing Guards Infrastructure Funding

Community SR2S Task Force –Team Leaders –School District Rep –Political Leaders –Public Works –Law Enforcement –Health Professionals –Advocacy Groups

Document the Issues Parent surveys Injury data Traffic counts Speed checks Identify safety issues

Walkabouts Invite parents, neighbors, principal, public works and police Walk or bike to areas of concern Focus on short-term solutions first

Think Long-Range

Think Short-Range

Develop a Project List and Accompanying Diagram

Engineering Concept Plans

Street Smarts Lawn Signs Banners Bumper Stickers Neighborhood/PTA presentations Media coverage Police presence

SchoolPool

Walk and Bike Across America EVENTS & PROJECTS NEIL CUMMINS ELEMENTARY SCHOOL 58 Mohawk, Corte Madera, CA Tel: (415) Fax: (415) Teacher Switchboard: (415) Absentee Line: (415) first posting Watch our progress as we RACE ACROSS AMERICA! Track the miles spent walking and biking to school Plot the miles on a map Learn about other parts of the country

Middle School On the Road

Teen Program Teen Program Student Travel Diary Bike/Transit Field Trips History of Transportation Youth Led Activities

Pollution Punchcard

Special Earth Day Activities Greenhouse in a Bottle – grades 5/6 Family Mouse Behind the Wheel grades 1/2 Transportation Choices and the Environment grades 10-12

Taking Your Temperature

Demonstrate Success Manor SchoolDrive AloneWalk/Bike/Others Before SR2S62%39% After SR2S38%61% Mill Valley MSDrive AloneWalk/Bike/Others Before SR2S56%44% After SR2S40%60% Pleasant ValleyDrive AloneWalk/Bike/Others Before SR2S72%28% After SR2S55%45%

Dispel the Myths Safety in Numbers Teach Your Children Well A Little Knowledge is a Dangerous Thing

Liability vs. Risk Management Anyone can sue you for anything Balance Risk with Benefits Show Due Diligence

Training and Supporting Champions

Youth Involvement

Community Based Social Marketing Social Diffusion Commitments Prompts Norms Creating effective messages Incentives Removing Exterior Barriers

Addressing Barriers

Safety Campaigns Develop comprehensive Public Education Campaigns

Writing Successful Grants  California SR2S Infrastructure Grants  Over $3 million in funding to Marin  Successful Grants Every Year

Provide Opportunities

Weekly Walk and Roll Days

Institutionalize the Program

Watch Your Program Grow