Myth Busters Presentation to HCI MB

Introduction ●“1 in 10 people suffer from alcoholism” ●Myth Busters ○ Alcoholism awareness organization ●Multi-dimensional campaign ○ Social media ○ On-campus MB

Background to Campaign ● Training ○ Briefing Document ●Action Plan ○ Prepared for campaign MB

Campaigns on Campus: Walkabout & Table Talks ●Walked campus ●Two days ●Attention getters ○ Wristbands ○ Flyers ○ Pizza ●Conversations MB

Campaigns on Campus: Posters ●2 Different Posters Posted at Popular Locations. MB

Campaigns on Social Media ●FaceBook ●Twitter ●Instagram ●YouTube MB

Campaigns on Social Media: Facebook MB

Campaigns on social media:Facebook ● Target Audience: College students with misconceptions about alcoholics and alcoholism ■ Alcoholism is a disease ●Its not your fault ●Everyone can be affected ●Influential people ● Target Audience: College students suffering from alcoholism/in recovery ● Inspirational quotes ● Where to live MB

Campaigns on Social Media: Twitter, Instagram, YouTube MB

Data collection/outcomes Social Media -27 total Facebook posts over 7 days -20 Tweets -15 Instagram posts Flyers and Wristbands -200 Wristbands handed out over 2 days MB

Social Media Graph -Very fast exponential growth -Started to slow down -Reached a huge number in a week MB

Graph on Flyers & Wristbands -170 flyers/wrist- bands handed out to students - Remaining placed on cars and kept for examples MB

Table Talk Graph MB

Table Talk Data -160 Pieces of pizza -475 flyers -3 hours of table talk -25% of conversations about experience with alcoholism MB

Video Data -87 Views -16 Likes -Video prompted conversations MB

Conclusion ● How far we have come o 15 weeks ● Impact o Change lives positively ● Thank you MB